Qantas partnership sees milestone rewards take off for Vonex
A partnership with Qantas Business Rewards (QBR) is having a strong influence on Vonex Limited’s (ASX:VN8) growth trajectory.
Today, Vonex announced that it has achieved a further PBX user milestone, having now exceeded 32,000 PBX users.
The company puts its steady growth down to increased brand awareness, in conjunction with the QBR relationship.
“We are extremely pleased to see growth in active PBX users steadily increase. This reflects our ongoing marketing efforts and recent key partnership with Qantas Business Rewards, which has translated into increased brand awareness,” Vonex CEO Matt Fahey said.
The QBR partnership, which was signed last month, gives QBR’s 250,000 small and medium enterprise (SME) members the opportunity to earn Qantas Points when they spend money on Vonex’s products and services.
The partnership has increased brand awareness with Vonex, along with the company’s own marketing initiatives.
Vonex page likes have increased more than 400%, since the QBR announcement was made in August.
Further hard work conducted by Vonex has seen its social media posts average 6,600 views per post for FY19, which is an increase of 471% on FY18.
Vonex is currently undertaking a national marketing campaign to accelerate business growth and brand awareness and engagement.
The rise in PBX users is a clear indication this campaign is working.
“The significant boost in engagement across our social media sites, and rapidly accelerating sales, are key metrics that show the business continues to move in the right direction,” Fahey said.
Vonex is on track for a 30% increase in new customer sales year-on-year and anticipates accelerated growth in FY20.