IOT secures product placement in NCIS as demand soars for AirSelfie
Published on: | by Megan Graham
Recent marketing and promotional activities undertaken by the IOT Group Limited (ASX:IOT) have delivered impressive results over the past few days, with the company selling out its AirSelfie and ROVA Stock at its major US retailers.
The company has a backlog of orders to fill as online retailers have also sold through their inventory. At the same time, IOT’s products are getting more exposure than ever before, with the AirSelfie being featured in several major ‘Christmas gift guides’ including ESPN December magazine, the USA Forbes.com website, the Huffington Post and Buzzfeed.
Executive director of IOT Group, Sean Neylon, today informed Finfeed that the company’s AirSelfie product will also be featured in a series of CBS Network television shows in the US.
The list includes the popular police drama, NCIS — the third most watched scripted show on American television with an average 10 million plus viewers in the US alone. It also includes US sitcom Superior Donuts, which draws approximately five million viewers per episode, and the show 9JKl which has a similar audience to Superior Donuts.
In addition, IOT will be featured as part of CBS’s social influencer program, with inclusions in ‘Christmas Gift Guides’ on Perseveringmomma.com, getholidayhappy.com, Lifewithheidi.com, and Thingsthatmakepeoplegoaww.com.
Regarding the latest news from IOT in relation to product placement on CBS, Neylon commented: “NCIS — one of the largest television shows in the US will be featuring the AirSelfie in early 2018 — which will be a great opportunity for AirSelfie Sales in the US and globally.
“This is not the only TV or movie interested in featuring the AirSelfie, we will advise shareholders once deals are finalised. IOT are working all possible opportunities, our US sales team this week are meeting with Apple in Cupertino California to discuss an ongoing global retail position. Our team have met with Google to discuss opportunities. AirSelfie and ROVA are on track to dominate the global Selfie Camera retail category.”
The AirSelfie will also feature in a special television segment on the USA — KCAL9-CBS in Los Angeles, and on December 9 a product placement has been secured in the Marvel show Iron Fist which will film for its second season to be aired on Netflix in the first half on next year.
Increase in demand for AirSelfie and ROVA
In mid-November, IOT kicked off a digital marketing campaign via Amazon, Google and Facebook to promote the ROVA and AirSelfie products.
The campaign prompted significant growth in retailer website traffic which has added to the current spike in demand which is exceeding supply. According to the company, orders are continuing to be received daily.
However, IOT remains a speculative stock and investors should seek professional financial advice if considering this stock for their portfolio.
In informing the market of this breakthrough on Friday, Neylon added: “Purchase Orders and re-orders are being received from all over the world and we are solely focused on building our sales and distribution network with our global partners.
“Q4 will be our best sales quarter for 2017. We are focused on building sales revenue thus increasing shareholder value. This will build a solid platform globally for 2018. We continue to grow our business internationally.
“It’s been a long journey, though we have turned the corner and we are seeing good sales growth from all distribution channels. Our efforts into planning and distribution growth are now paying dividends as we build a solid platform for strong sales over the next ten years.”