YPB Confirm US Patent Allowance, Strengthening MotifMicro’s Position

By Trevor Hoey. Published at Nov 28, 2019, in Technology

There has been a promising development for authentication and consumer engagement solutions provider YPB Group Limited (ASX:YPB) with the US patent regulatory body opening the way for the group to generate further income from its MotifMicro authentication technology.

In formal terms, the US Patent and Trademark Office has issued a Notice of Allowance for MIT Case No: 15231L “Rare Earth Spatial/Spectral Microparticle Barcodes for Labelling of Objects and Tissues, under US Application No.: 15/387,889”.

With MotifMicro having an existing family of patents granted in the US, there are significant benefits from having key additional claims allowed by the US Patent and Trademark Office as this extends the coverage of the patent family.

The novelty and power of MotifMicro is illustrated by the allowance’s coverage of, amongst other aspects, biological materials such as nucleic acids.

The extension is highly commercially significant as it confirms MotifMicro’s serialisation capability, one of its primary commercial benefits along with smartphone readability.

Serialisation, or unique digital identities for every item produced, will eventually become widespread.

Consumers and governments to push for serialisation

Serialisation, or unique digital identities for every item produced, will eventually become widespread due to government fiat in certain sectors and/or consumer demand for authenticity and provenance.

The extension of the patent coverage also supports the exploration of alternative funding plans for the development of MotifMicro.

Many industries are interested in preventing spoofing or counterfeiting of a wide range of materials.

For example, one of YPB’s China clients currently marks glue used in global brand consumer goods with YPB technology to prevent substitution.

Discussing the significance of this development from an operational perspective while also reflecting on the potential opportunities for exploring alternative development funding plans, chief executive John Houston said, “This Formal allowance by the US Patent and Trademark Office is a vital step towards confirming MotifMicro’s power to securely mark products and packaging globally, cementing its commercial value and possibly opening value-creating funding sources for its second generation development.”

This news comes on the back of other important developments in November, including the negotiation of a new contract and FDA certification for MotifMicro.

These events have been the catalyst for a 40% increase in the company’s share price during the month, and this momentum could be sustained on the back of today’s news.

YPB provides the full package

MotifMicro is an extension of an end to end solution whereby YPB’s smartphone authentication solutions and its SaaS Connect platform, creates ‘smart’ product packaging, opening cost-effective, digital and direct marketing channels between brands and their consumers.

Connect gathers actionable data on consumer preferences, allowing the hosting of tailored marketing campaigns directly back to the scanning smartphone.

Connect gathers actionable data on consumer preferences.

YPB’s technology is trusted by the world’s largest passport issuing nation to ensure the authenticity of its passports.

Management is currently focused on the rapidly growing Australian, South East Asian, and Chinese markets.

Particular areas of focus are dairy, cannabis, alcohol and cosmetics where the viral growth of fake products, especially in Asia, affects brand value and endangers consumers.

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