WHK expands product portfolio, flags ‘WhiteHawk Journey’ launch

By Megan Graham. Published at Aug 27, 2018, in Technology

WhiteHawk Limited (ASX:WHK), the first global online cyber security exchange enabling small-to-medium businesses to take smart action against cybercrime and fraud, has announced the expansion of the WhiteHawk Marketplace with the addition of 250+ new products.

The new products and services cover risk scoring, data loss prevention, and threat detection.

The WhiteHawk Marketplace now sells over 600 products and services and the company continues to vet innovative and affordable vendor offerings that target the SME market and can be sold online.

Industry leaders, such as CrowdStrike and Cloudflare, have been added to the marketplace as well as newcomers iTrust, CyberSponse, and Bandura Systems. Many of the products and services are in support of the WhiteHawk strategic partnership with the Cybercrime Support Network (a non-profit supporting consumers and SME with response and reporting) which launches its website capability this October as a platform for reporting cybercrime and fraud across the U.S. and connecting to cyber response and mitigation services easily.

By continually adding new products and services to the platform, WHK can keep its ‘finger on the pulse’ of cyber industry trends, allowing it to inform customers of issues and empower them to choose from a broad range of solutions.

The WhiteHawk Marketplace exists to be a ‘one-stop-shop’ for cyber security requirements, with companies and products carefully vetted by WhiteHawk to ensure that customers are receiving the best-in-breed options.

Executive Chair of WHK, Terry Roberts commented: “At WhiteHawk, we are continuously vetting and on-boarding top cyber security vendors, products, and services that are impactful and affordable for our SME customers. We are never done. We want to be connected with all innovative offerings.”

Of course, it should be noted here that WHK is still in its early stages and anything can happen, so investors should seek professional financial advice if considering this stock for their portfolio.

WHK to launch ‘WhiteHawk Journey’ — a new customer experience

WHK also announced today it would be launching an advanced customer experience called the ‘WhiteHawk Journey’. This approach is the direct result of lessons learned from recent sales and the need to put in place a virtual long-term customer account relationship.

WhiteHawk Journey is a step-by-step beginning with an assessment of the customers’ current cyber risks all the way through to what solutions may work best for their particular situation.

Given that cyber security is a continuous journey, WHK hopes that with this approach it can develop a relationship with each customer to assist them on their path to cyber maturity, and resiliency to cybercrime and fraud.

Beginning with the WhiteHawk AI Questionnaire, customers are provided with a ‘security story’ and matched to recommended product bundles. Next, they receive a risk-rating score from WhiteHawk’s partners. Lastly, the customer receives a Cyber Risk Profile that details key risks and provides a roadmap containing actionable options from the WhiteHawk Marketplace to mitigate those risks.

From the company’s perspective, the process behind the ‘WhiteHawk Journey’ is to identify industry risks based on the company size, identify the customer’s immediate needs, identify the customer’s desired maturity state and timeline, create an affordable action plan, and execute on the plan.

On the new customer experience approach, Roberts stated: “In order to ensure our customers' experience is easy and enabling, we are always evolving our virtual support to be as automated and effective as it can be.

“Learning about your organizational cyber risks and taking action is often a new experience that needs to be a positive partnership with WhiteHawk. This is what a Customer Journey is all about,” she said.

The initial phase of the ‘WhiteHawk Journey’ is expected to be released in the third quarter of this year.

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