Vonex and Qantas team up to target SMEs
Highflying telecommunications innovator Vonex Ltd (ASX:VN8) has entered a partnership as VoIP (voice over Internet protocol) and Hosted Phone System telecommunications provider to Australia’s largest business to business loyalty program, Qantas Business Rewards (QBR).
Vonex has achieved outstanding growth in its key markets in 2019, resulting in its shares increasing approximately 50% since January.
In the QBR program, small and medium enterprise (SME) members earn points not only when they fly with Qantas Airways Ltd (ASX:QAN), but also through their daily business expenditures with QBR’s select group of program partners.
The partnership will provide valuable marketing support to Vonex over the next 24 months, presenting significant growth opportunities for the company, particularly given SMEs are an important target market for the group.
The new agreement will see Vonex join QBR’s select group of program partners and aligns the company with Qantas’ network of complementary high-profile businesses, including American Express, Westpac, Deloitte, Macquarie Leasing, Caltex, Coca-Cola Amatil and Harvey Norman Commercial.
Vonex becomes part of a blue-chip network
Underlining the importance of Vonex’s opportunity to become part of the Qantas network, managing director Matt Fahey said, “We are extremely proud to partner with Qantas Business Rewards.
“This partnership marks an exciting period for Vonex as we align with not just one of Australia’s most trusted brands, but also with the program’s network of nationally recognised partners.
“The ability to incentivise and attract customers with Qantas Points will prove valuable in helping Vonex engage businesses with which we can make a meaningful difference.”
Interestingly, this is the second time in a matter of days that we have seen corporations outside the traditional telco sector acknowledge the scale of the communications sector and its potential partnering benefits.
On June 11, AGL made a non-binding indicative proposal for telecommunications services provider Vocus Group Ltd.
While this has since been withdrawn, it is an indication that the sector is under the microscope.
Head of Qantas Business Rewards, Eric Jelinek, underlined the relevance of the telco sector and the SME market to Qantas’ business in saying, “Qantas Business Rewards is always looking for new ways to reward its members.
“The telco sector is highly relevant to Australian SMEs and we are delighted to partner with Vonex, an award-winning telco that prides itself on its SME focus and expertise.
“We look forward to a fantastic partnership that enables our members to earn Qantas Points on telco products and services.”