Veterans Call app reaches over 110,000 downloads
Published 28-JUL-2016 12:41 P.M.
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2 minute read
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Downloads of Activistic’s (ASC:ACU) Veterans Call app have reached 110,000 and are expected to pass the 150,000 download mark by the end of July 2016.
Campaigns run post July 4th celebrations through distribution partners SportsBlog and Sword & Plough helped drive the uptick in downloads, also helping drive brand awareness and donations.
Annualised donations are expected to reach $800,000 during the September quarter 2016 as usage of the platform continues to grow.
Veteran, US marine, actor, director and philanthropist J.W. Cortes supported the campaign by using his social media presence to raise awareness about donating via the Veterans Call app. The social media campaign garnered over 18 million views.
The rate of app downloads versus people who actually opened the app has risen from 14% to 80%, well above the industry average at 25%. The change brought about by promotional activity and updates surrounding the app.
In app conversion rate has also increased from under 2% to now 10%, once again above the 3.3% industry average for lifestyle apps.
To further increase conversion and retention rates in coming months, ACU has integrated new tools including Salesforce and Localytics. ACU expects to reach a 12% conversion rate in the Sept and Dec quarters of 2016.
This is speculation and yet to be confirmed, so any investment in this company should not be based on these numbers alone and professional financial advice should be sought.
Ratings on both the Apple App Store and Google Play Store are 4+ and 4.1 respectively.
A little more on Activistic
Activistic has developed a micro-donation technology that effortlessly connects smartphone users with charities and causes.
Founded in 2012, Activistic’s platform ensures the lowest possible cost to both the donor and the industry allowing the nominated charity to receive 85% of the donated amount as compared to around 32% in the traditional donation model, with the remaining 68% being lost to fundraising costs.
The Activist app is highly engaging and efficient for both the user and charity.
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