Top Korean cycling apparel brand signs on to EN1’s influencer marketplace
engage:BDR (ASX:EN1) has signed on a new client — Korea’s top cycling apparel brand, Never Stop Riding (NSR Riding), for its influencer marketplace, IconicReach.
The brand will tap into unique viral Instagram advertising opportunities through EN1’s IconicReach, ultimately driving an incremental revenue stream for EN1.
NSR Riding is seeking to expand its international reach through influencer advertising. The brand will create large-scale ad opportunities, enabling IconicReach to fill their requirements with top micro-influencers who have highly-engaged audiences and vast reach, collectively.
IconicReach’s suite of automated tools, including influencer recruitment, regional influencer event management, reporting and accountability tools will be deployed for NSR.
Influencers with the synonymous content, geographic and demographic insights will be chosen for the campaign. They will be provided with products to review and enjoy, to create unique and original lifestyle content, which will be published on the influencers’ social platforms, primarily Instagram, and across NSR’s social platforms.
The campaign strategy will be deployed, leveraging IconicReach’s proprietary technologies, which enable the automation of most elements of influencer campaigns, including influencer recruitment, outreach, communication, demographic matching, reporting, payments, communication and accountability to performance.
Regional influencer event planning has also been automated recently within the IconicReach platform, making it seamless for brands to enable tangibility with their ambassadors and build additional layers of audience engagement.
NSR Riding’s products are on the market Korea, but also throughout Asia and Europe, while IconicReach is to launch the US market for NSR. Influencers with the most significant geographic and demographic relevance will be carefully chosen to launch the US market for NSR.
Today, there are many NSR Riding retail stores and hundreds of distributors, which sell apparel, as well as, gloves, helmets, shoes, goggles and bags. Customers can also purchase NSR Riding products on the brand’s ecommerce platform, also now on Amazon and Paragon Sports.
NSR Riding utilises ergonomic technologies, top quality and function, and sophisticated designs to provide customers with the ultimate look and feel. NSR Riding’s designs are breathable, highly visible, temperature controlling and moisture wicking.
NSR Riding also creates custom clothing for cycling groups, professional teams and individual riders. The brand is one of the main sponsors of the Korea Cycling Federation and Master’s Cycling Tour in Korea.
The brand was founded and launched by Shin Textile Solutions Co., Ltd., a global clothing enterprise that has been working with world-renowned brands from Europe, North America, and Asia, including, New Balance, Le Coq Sportif, and Dainese.
This collaboration will work to increase IconicReach’s penetration into the Korean marketplace.
EN1 will update the market shortly on its effort to sign more Korean brands.
This new signing strengthens EN1’s APAC focus, totalling three new Korean direct brand clients boarded in the past year (Coreana, LOVLUV & NSR).
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