Thred charges Whitaker with role of forging ties with Microsoft

Published at Oct 5, 2016, in Technology

Unified Social Messaging and Social E-commerce Platform operator, Thred (ASX: THD), announced on Tuesday morning that it had made changes to its Board of Directors and management team in order to amplify its focus on delivering product quickly, including the fast tracking of its global rollout and commercialisation opportunities.

In terms of commercial opportunities, THD more specifically referred to the potential for product development and partnerships following recent progress the company has made with Microsoft.

In particular, management referred to the development of its next-generation social media application across the Microsoft Office 365 suite of products, as part of the company’s BizSpark Plus partnership.

It is still early days in this partnership and there is no guarantee that it will improve revenues for THD, so if considering this stock for your portfolio seek professional financial advice.

The group sees this as an important move in terms of becoming the messaging and collaboration tool across the Microsoft Office 365 suite of products.

From a technological perspective, the integrated service will enable existing and future users to enjoy THD functionality and communicate from within all Word, Excel and PowerPoint documents, including the ability to have real-time chat sessions within Microsoft’s flagship email product, Outlook and integration with search engine, Bing, is expected to follow.

Given this backdrop, THD has taken the decision to inject founder and chief executive, David Whitaker into the roles of chief information officer and commercial director, enabling him to focus exclusively on product development, commercial partnerships and platform rollout.

Executive Director, Chris Adams will take on the role of interim Chief Executive immediately. His background includes experience in the areas of media, digital, strategy and commercialisation, including past roles with Facebook, Amazon and Manalto, Inc (MTL. AX).

Adams has also had experience with start-ups and corporate consulting, including National Storage and Sensis, strengths that should be important for THD in its early stages as a listed entity.

Whitaker’s experience will also be invaluable in terms of progressing the recently launched Thred App in Minimum Viable Product (MVP) form. Importantly, this was the group’s first milestone which was achieved in accordance with management’s timeline.

The MVP is the launch version of the software that allows the Thred team to collect the maximum amount of validated learning from its invited users with the minimum amount of effort and is the most common form of initial software launch engage within the industry.

It was only recently at Microsoft’s Channel Kick off Partner Conference that in his role as THD’s Chief Executive, David Whitaker said, “After our successful keynote delivery at the conference the time is right to now release the Thred MVP so that we can continue moving towards our Beta and global releases”.

Two other board changes included the immediate appointment of Non-Executive Chair, Geoff Marshall, as Executive Chairman. His background includes senior executive roles with Rothmans Holding Ltd, Mayne Health Group, Incitec Ltd and Nanosonics Ltd.

With a view to maintaining a balance between Executive and Non-Executive Directors, THD has appointed Graeme Fear as an Independent Non-Executive Director, effective October 5. He has past experience in the fast moving consumer goods area, as well as advertising and merchandising.

View Our Investment Portfolios

S3 Consortium Pty Ltd (CAR No.433913) is a corporate authorised representative of LeMessurier Securities Pty Ltd (AFSL No. 296877). The information contained in this article is general information only. Any advice is general advice only. Neither your personal objectives, financial situation nor needs have been taken into consideration. Accordingly you should consider how appropriate the advice (if any) is to those objectives, financial situation and needs, before acting on the advice.

Conflict of Interest Notice

S3 Consortium Pty Ltd does and seeks to do business with companies featured in its articles. As a result, investors should be aware that the Firm may have a conflict of interest that could affect the objectivity of this article. Investors should consider this article as only a single factor in making any investment decision. The publishers of this article also wish to disclose that they may hold this stock in their portfolios and that any decision to purchase this stock should be done so after the purchaser has made their own inquires as to the validity of any information in this article.

Publishers Notice

The information contained in this article is current at the finalised date. The information contained in this article is based on sources reasonably considered to be reliable by S3 Consortium Pty Ltd, and available in the public domain. No “insider information” is ever sourced, disclosed or used by S3 Consortium.

Australian ASX Small Cap stocks | Why is Australia’s leading small cap publication

Founded seven years ago, is Australia’s leading and longest standing website for investor and finance news, education and expert opinion.

Published by StocksDigital, Finfeed was created to report daily on the comings and goings of ASX listed stocks in the small cap market.

As the first digital publication dedicated specifically to this space, Finfeed soon became the most trusted publication in the market, quickly garnering over two million page views – a number that continues to rise. provides its readers with informative articles that tackle the latest in market moving #ASX small cap news, plus exclusive content you won’t find anywhere else. It is aimed at those with an interest in investing, market education, company performance, start-ups and much more. is the only media organisation operating under the strength of a Financial Services License and is backed by leading journalists and analysts all with brands of their own.

The website aims to inform, educate and entertain with content that drills down into the heart of financial matters.

Finfeed is a leading source of investor and market information, with everything investors need to know about how to invest written in a way that anyone can understand. 

Over the years, the website has expanded beyond exclusively reporting on small caps, to profile Australia’s leading ASX listed small, mid and large caps as well as some of the country’s most successful CEOs and business leaders to find out what makes them tick.

Every day you will find fresh content covering:

Fast Facts

Over 4,000 articles published

Over 2.3 Million Page Views and counting

Over 10,000 followers on social media

Subscriber list growing by 2% monthly

Thanks for subscribing!