Next Investors logo grey

SKF to give big data edge to major Brazilian shopping group


Published 22-MAY-2015 16:18 P.M.


2 minute read

Hey! Looks like you have stumbled on the section of our website where we have archived articles from our old business model.

In 2019 the original founding team returned to run Next Investors, we changed our business model to only write about stocks we carefully research and are invested in for the long term.

The below articles were written under our previous business model. We have kept these articles online here for your reference.

Our new mission is to build a high performing ASX micro cap investment portfolio and share our research, analysis and investment strategy with our readers.

Click Here to View Latest Articles

Big data innovator SkyFii Ltd (ASX:SKF) has been selected as the Preferred Partner to provide data analytics to one of Brazil’s largest and arguably most premium shopping centre groups.

SKF builds, manages and monetises free public Wi-Fi networks that engage consumers with high quality content to help drive customer loyalty and collect data that can drive sales.

This service is in demand by retailers around the world and SKF is positioning itself to become a leading provider and manager of the technology.

The company’s expansion into Brazil comes after SKF secured a deal with the Australian telecommunications company Optus that will see its Skyfii tech supplied to Scentre Group’s Westfield centres, part of the $58BN global shopping mall group, and tap into Australia’s $273BN retail sector.

Brazil deal opens new market for SKF

Iguatemi is one of the largest full-service companies in Brazil’s shopping sector, handling every aspect of retail from planning and construction of malls and outlets to their day-to-day running.

SKF has installed its Wi-Fi driven data analytics at Iguatemi’s flagship Market Place centre in the major city of Sao Paulo under an initial contract term of five years.

Subject to the success of this venture, SKF will sign an agreement that will see its services rolled out across Iguatemi’s Brazilian interests, which include 17 shopping centres and three office towers.

Brazil’s retail sector is growing steadily and SKF’s CEO Wayne Arthur says the deal with Iguatemi positions the company to take full advantage.

“Brazil is a major target market for the company and Iguatemi represents the ideal partner for SKF,” he says.

“They have a major footprint in the shopping sector in Brazil and their brand is highly visible and recognisable for its high quality.”

Re-seller agreements bring NZ and Thailand to SKF

In another development, SKF has also signed re-seller agreements that will see its services marketed in New Zealand and across Thailand and South-East Asia.

SKF signed a Master Services Agreement with the New Zealand Property Group earlier this year to provide its retail outlets with data analytics, collaborating with a group called Select IT to secure the deal.

Select IT will now market SKF’s services across New Zealand for an initial one-year period.

SKF has also signed on Thailand-based GoPomelo to market its services across South-East Asia, a fast growing retail region.

Both deals could see SKF sign up new clients and will be renewed based on their success.

Capital raise brings $2.8M

SKF has received firm commitments from existing and new sophisticated shareholders to take part in a placement of new ordinary shares to raise AUD$2.8M.

The price of the new ordinary shares will be 22c each – a 10% premium to the last capital raising in November of 2014, and an 18.9% premium on the closing SKF share price on the ASX before the placement was announced.

The new funds will strengthen SKF’s balance sheet, provide it with new working capital and fund the delivery of its existing contracts in Australia and overseas.

The company is also planning to expand its sales, development and operations teams.

General Information Only

S3 Consortium Pty Ltd (S3, ‘we’, ‘us’, ‘our’) (CAR No. 433913) is a corporate authorised representative of LeMessurier Securities Pty Ltd (AFSL No. 296877). The information contained in this article is general information and is for informational purposes only. Any advice is general advice only. Any advice contained in this article does not constitute personal advice and S3 has not taken into consideration your personal objectives, financial situation or needs. Please seek your own independent professional advice before making any financial investment decision. Those persons acting upon information contained in this article do so entirely at their own risk.

Conflicts of Interest Notice

S3 and its associated entities may hold investments in companies featured in its articles, including through being paid in the securities of the companies we provide commentary on. We disclose the securities held in relation to a particular company that we provide commentary on. Refer to our Disclosure Policy for information on our self-imposed trading blackouts, hold conditions and de-risking (sell conditions) which seek to mitigate against any potential conflicts of interest.

Publication Notice and Disclaimer

The information contained in this article is current as at the publication date. At the time of publishing, the information contained in this article is based on sources which are available in the public domain that we consider to be reliable, and our own analysis of those sources. The views of the author may not reflect the views of the AFSL holder. Any decision by you to purchase securities in the companies featured in this article should be done so after you have sought your own independent professional advice regarding this information and made your own inquiries as to the validity of any information in this article.

Any forward-looking statements contained in this article are not guarantees or predictions of future performance, and involve known and unknown risks, uncertainties and other factors, many of which are beyond our control, and which may cause actual results or performance of companies featured to differ materially from those expressed in the statements contained in this article. S3 cannot and does not give any assurance that the results or performance expressed or implied by any forward-looking statements contained in this article will actually occur and readers are cautioned not to put undue reliance on forward-looking statements.

This article may include references to our past investing performance. Past performance is not a reliable indicator of our future investing performance.