Pointerra building solid sales pipeline for its 3D data technology


Published 03-MAR-2017 16:54 P.M.


4 minute read

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Developer of 3D geospatial data technology, Pointerra (ASX: 3DP) has announced important developments in relation to new client wins, the securing of licences and related growth in the company’s sales pipeline.

Management is also of the view that current strategic partnerships are likely to transition to commercially beneficial arrangements. 3DP has recently converted non-enterprise Data as a Service (DaaS) trial licences into paying customers as it continues to accelerate the commercialisation of its world first technology.

The non-enterprise customers comprise both terrestrial and aerial data capture organisations operating in the surveying and unmanned aerial system (UAS) and unmanned aerial vehicle (UAV) geospatial sector, both in Australia and overseas.

Proven success in the 3D geospatial sector

Given 3DP’s success in solving entrenched problems in the 3D geospatial sector, allowing large 3D data sets to be viewed by users without the need for high performance computing, it is likely that the company will have more success in this space.

The 3D data sets are processed and stored in the cloud for instant, on demand user access on an anytime, anywhere, any device basis. It is the company’s vision to create a global marketplace for 3D data, effectively saving user time and money while creating a 3D data access revolution.

Whilst many of 3DP’s larger enterprise trial licence customers continue to represent significant opportunities for the Company, they typically present a longer sales-lead time, as compared with the growing number of smaller non-enterprise trial licence customers from the geospatial sector.

However, it should be noted here that this company is still an early stage company and a speculative investment. Investors considering this stock for their portfolio should seek professional financial advice before making an investment decision.

Smaller non-enterprise customers assist in marketing as they sign on as resellers

Whilst modest in size, smaller non-enterprise clients are also signing on as resellers of the Company’s DaaS solution, taking on an additional sales and marketing role by offering 3DP’s technology to their extended customer base.

On this note, 3DP Managing Director, Ian Olson said, “Pointerra will generate revenue through this reseller model, but more importantly, start to build a domestic and globally distributed sales force for the company”.

He went on to highlight that reseller partners are further incentivised to demonstrate the value of Pointerra’s unique technology to their customer base via the receipt of a set sales commission for revenue generated through this model.

Securing customers from the highly technical geospatial sector is an endorsement of 3DP’s world class technology, which is addressing an unmet and expanding global need for organisations to be able to see, manage and share 3D data.

Management said that the company continues to work with several Tier-1 strategic partners from the engineering, technology and aerospace sectors who are typically embedding the group’s technology into their broader 3D digital asset management, data analytics and data capture offerings.

Commenting on this strategy, Olson said, “These initiatives will generate larger enterprise customer sales, as well as transactional revenue from 3D data sales made by these partners, which starts to build on the company’s vision of hosting the world’s first cloud-based marketplace for 3D data”.

3DP exploring a direct sales model

With a highly scalable, low-cost business model 3DP expects to be able to swiftly commercialise its technology and generate near-term earnings.

Management is pursuing a direct sales model to customers operating in the geospatial sector, as well as larger enterprise end-user customers in the resources, civil infrastructure and building and construction sectors.

With potential domestic and international customers signing up to trial licence agreements there is scope for the company to generate increased income from both non-enterprise and enterprise sales.

Another important development for the group has been the facilitation of a monetisation agreement in relation to available public open data from governments, using initiatives such as the launch of the US geological survey is aerial 3D LiDAR dataset.

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