NWZ brushes up on its Spanish
Crowd sourcing media company Newzulu (ASX:NWZ) this week signed a partnership deal with SWS, a Spanish-language marketing agency with reach into Latino US, Mexico and Latin America.
SWS is a digital strategy provider targeting the digital strategies of leading Hispanic magazine publishers and providing turnaround and growth strategies for Hispanic public TV and radio multi-media players in the US.
SWS clients will be able to purchase NWZ’s user generated content platform products and services, as well as its live streaming offering.
NWZ expects this deal, which is one of several deals signed in recent months, will increase revenues for its Live streaming business.
SWS clients will have access to NWZ products and services on a non-exclusive basis.
“We look forward to working with SWS to increase the distribution and licensing of Platform and Live to SWS clients,” said NWZ CEO Alex Hartman.
“The deal is a recognition by SWS of the increasing importance of UGC and live streaming content in the marketing mix.”
SWS clients include global giants Coca-Cola and Televisa.
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