Newzulu secures fifth North American deal
Newzulu (ASX:NWZ) has added a fifth partnership to the North American stable, swinging a deal with Newscomm to provide crowdsourced photos on a revenue-sharing basis.
The emerging ASX-listed media provider told its shareholders about the new deal today, which is its fifth in North America after tying up deals with Getty Images, Associated Press, Tribune Content, and Alamy.
The deal between the pair gives Newscomm access to NWZ’s library of crowdsourced photos to use in its own distribution network, which includes 5000 clients in 106 countries.
NWZ and Newscomm will share revenue, with the original content provider to also get a cut through an agreement with NWZ.
Newcomm pitches itself as a worldwide multimedia player rather than just staying in text, video, or images.
It also provides other supplemental multimedia content from a wide variety of sources, which news organisations then use for content.
The latest US deal is in line with NWZ’s stated aim of beefing up its presence in the US market.
Apart from the direct revenue exposure the deal provides, it will also offer another shop window for its content.
Earlier this month it swung a similar deal with SWS, a marketing company which services the Latino US, Mexican, and Latin American markets.
NWZ owns a platform which gathers footage taken by so-called citizen journalists who happen to be on the scene of an unfolding event.
This can take the form of audio, video, or images – or increasingly a live video stream through users’ phones.
News agencies are then able to plug into the platform and bid on the footage coming in to use for their news bulletins, with NWZ and the creators taking a cut.
More typically though, news agencies will sign up for an all-you-can eat subscription.
NWZ currently distributes its content through partnerships with Getty Images, Alamy, Agence France-Presse (AFP) in France, Press Association (PA) in the UK and Ireland, ddp images in Germany, Canadian Press (CP) in Canada, Australian Associated Press (AAP), Czech News Agency (CTK) in the Czech Republic and Aflo Co., Ltd in Japan – among others.
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