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MSM launches first prototype of Megastar Millionaire platform

Published 02-MAY-2016 16:37 P.M.


3 minute read

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MSM Corporation today announced that it had successfully achieved a prototype version of its online talent competition, Megastar Millionaire.

The creation of the prototype has come ahead of schedule and contains the basic features and functionalities that will distinguish the contest.

A limited invitation only audience can now log-in and utilise the platform in the same way that competition talent and fans will be able to when the competition has launched.

The data received from this audience will be used for qualitative research including market definition.

A highlight of the prototype is the ability of Megastar Millionaire’s talent and fans to link the platform app top a video player account (such as YouTube) and choose to share videos as well as vote on them.

The final product will also enable visitors to share content via social media platforms.

“The completion of our prototype marks a major milestone for MSM, as we continue to move towards the launch of the Megastar Millionaire platform,” said Managing Director Dion Sullivan.

“The initial version of the product will help us test product decisions and refine our platform, as well as engage strategic partners and attract potential competition contestants.”

In further news, MSM has appointed leading Australian media executive Sophie McGill as Executive Director on the Board of MSM, with immediate effect.

Ms. McGill who will take up the role on a part-time basis will focus on investor relations, promotional strategy and corporate development.

She has extensive experience and networks across the Australian media industry and was as Chief Operating Officer of Marquee Studios, a digital production and talent studio that helps brands build and engage an audience. At Marquee Studios, she worked with a number of well-known brands including Twitter, Rimmel London, UBK, Dolly, Coca Cola, Spotify and Mirvac.

Marquee is responsible for the tween media sensation Amplify Live, which tours global digital influencers around Australia in a stage show – trending globally and achieving a top spot in Australia’s music trending charts.

Ms. McGill has also held roles at Southern Star and its parent company, Endemol UK, one of the UK’s largest independent production companies. At Endemol she was responsible for delivering brand extensions of popular programs, including Big Brother, The Match and Deal or No Deal to a variety of digital platforms, including mobile and the web.

“MegaStar Millionaire is an excellent fusion of proven television formats, gaming techniques and hugely successful online platforms,” Ms. McGill said.

“The dynamics of the team creates the perfect storm to disrupt a constantly evolving market. My skill set feels complimentary amongst this team who I know can deliver results.”

The launch of the Megastar Millionaire platform remains on track for early 2017.

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