MSM could expand social media reach to 5 billion followers

By Trevor Hoey. Published at Apr 10, 2017, in Technology

MSM Corporation International (ASX: MSM) has made a strategic equity investment of US$100,000 in The Influential Network Inc (Influential), a leading Las Vegas based Augmented Intelligence (A.I.) influencer technology and marketing platform powered by IBM Watson.

This initiative will have a substantial impact on the company’s ability to promote its global Megastar all-digital, mobile platform-based talent contest.

A social media ‘influencer’ is a user of social media who has an established credibility in a specific industry, and has access to a large audience of followers who they can persuade to act due to their authenticity and reach.

On an invite only basis, Influential works with more than 15,000 top social media influencers who have more than 5 billion followers across Facebook, Instagram, Snapchat, Twitter, and YouTube.

Influential is IBM Watson’s only development partner in influencer marketing. Together, the two parties have built a first to market A.I. technology that delivers demographically, psychologically and contextually targeted campaigns for brands and agencies.

Such is the power of the group’s marketing capability that its clients include Sony, Warner Bros, Jeep, Unilever and Coca-Cola.

MSM intends to leverage the platform to identify and engage influencers that best amplify the marketing reach of the Megastar competition, accelerating the acquisition of fans and performers.

Management also anticipates opportunities for branding that will leverage performers and content from the Megastar competition.

Of course this is still an early stage company and investors should seek professional financial advice if considering this stock for their portfolio.

Summing up the benefits of MSM’s investment in Influential, company Managing Director, Dion Sullivan said, “Our investment in Influential solidifies MSM’s relationship with this exciting and dynamic marketing platform that is powered by IBM Watson and augmented intelligence”.

Sullivan highlighted the fact that this initiative significantly broadens the company’s social media capabilities with influencers pivotal to the success of the Megastar competition.

MSM’s Executive Director of the Asia-Pacific region, Sophie McGill endorsed Sullivan’s comments in saying that the partnership significantly enhanced the Megastar offering, providing greater access to top social media influences, and providing the company with the strongest possible social media capabilities to amplify awareness of the Megastar competition due to launch in mid-2017.

She also noted that the partnership was complementary with the company’s existing collaboration with both Digital Riot Studios and ToneDen.

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