MSM Corporation roars into action

Published at Apr 11, 2016, in Technology

Australian entertainment company, MSM Corporation (ASX:MSM) has finalised an arrangement with ROAR Asia Pacific to act as its strategic advisor.

ROAR will be tasked with helping to build connections, brand and celebrity capabilities before MSM launches its Megastar Millionaire platform in Q4 2016/Q1 2017.

Megastar Millionaire is a million dollar, online-only video-based talent competition in the vein of popular TV talent shows such as the X Factor and The Voice.

Where MSM differs is that the contest is online only and also integrates online gaming and social media as part of the user experience.

“Having worked with ROAR on and off for five years, I am keenly aware of their specialised skill set,” said MSM Managing Director Dion Sullivan.

“ROAR’s professionalism, diligence to craft and the wealth and breadth of their connections in the entertainment industries (music, movies, financing) is second to none. I am exceptionally pleased about the depth of integration between the two companies and I look forward to a very profitable relationship together.”

ROAR is headed up by Trent Blacket.

Blacket is a Los Angeles-based Australian born attorney and entrepreneur who has made a career of cross-border strategy between Australia and North America, with a focus on media. He is also a founding Advisory Board member of Westpac’s Alpha business, Chairman of Advance (Los Angeles) and a Consultant Attorney/Counsel to Glaser Weil (LA law firm) and TCA Lawyers (Melbourne).

Needless to say he comes with clout.

“The increasing integration between Silicon Valley and Hollywood is an area of substantial interest and focus for ROAR’s Asia Pacific business,” Blacket says.

“The landscape is complex and fast moving. It is on this basis we are excited by the challenge of working with Dion Sullivan, Doug Barry (Pandora Music founding VC) and their colleagues. MSM is an early mover in the online talent space and hence talent and brand opportunities are significant for their business.”

How Megastar Millionaire works

Megastar Millionaire is an online site where users can load and view individual “videos of artistry” and vote on them.

Each vote goes toward progressing contestants through the contest.

Contestants must have a following on social media of at least 2,000 to compete and pay a fee to participate.

Fans will pay a subscription fee if they want “premium” access which includes the ability to interact with contestants, and voting rights.

After eight weeks of try-outs, 1000 contestants will be selected for a six-week judging round, from which 12 semi-finalists are chosen for a two-week finals round.

Four runner-up contestants will split $US100,000 and go on a promotional tour, or be the overall Megastar Millionaire winner, who will win $US1 million and appear in an online film produced by Digital Riot.

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