Microsoft publishes case study, Invigor shines

By Zoe Gross. Published at Jun 28, 2018, in Technology

Leading data and analytics solutions company, Invigor Group (ASX:IVO), yesterday revealed that its SpotLite and Shopper Insights products have been featured in a joint case study published by Microsoft.

IVO penned a strategic memorandum of understanding (MoU) with Microsoft last year. The release of this case study further exemplifies the collaborative nature of this relationship.

Published on the Microsoft News Centre, the study examines how IVO’s products, which are hosted on Microsoft Azure cloud, help retailers become more data-driven by understanding the market and their customers, in turn making better business decisions that ultimate improve sales volume, value and margin.

The study explains the way IVO’s competitive pricing and promotional intelligence product, SpotLite, has driven the success of Brisbane-based retailer, Aussie Hi Fi, one of Australia’s first audio-visual specialists, through real-time competitor price monitoring and price optimisation.

It also looks at the benefits of IVO’s decision to move SpotLite and Shopper Insights — which provides customer segmentation and segment-based recommendations — onto the Microsoft Azure cloud, with the aim of making the most of the latest machine learning technologies and artificial intelligence capabilities.

IVO CEO, Gary Cohen, said that the case study provides ample validation of the Invigor product suite.

“Furthermore, it reaffirms the tightening business relationship we are building with Microsoft,” Cohen added. “As previously noted, our partnership with Microsoft helped facilitate the introduction between Invigor and Neal Analytics, and we look forward to updating shareholders on further outcomes stemming from this partnership in due course.”

It should be noted, however, that IVO is an early stage tech company and success is no guarantee. Investors should seek professional financial advice before making an investment.

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