Megastar Millionaire eyes strong fan base courtesy of ToneDen

Published at Jan 28, 2016, in Technology

MSM Corporation (ASX:MSM), the developer of the Megastar Millionaire brand, has revealed its key investment partner, ToneDen, has doubled the number of registered artists on its books since MSM made its investment into the company back in August 2015.

In Q4 2015, ToneDen recorded more than 250,000 registered accounts which works out to around 10% month-on-month growth. ToneDen says it now also has 2,000,000 registered ‘fans’ compared to 100,000 in August last year – a growth rate of 13% month-on-month.

ToneDen is a music creation software platform helping millions of artists connect directly with their fans online. Recently relocated from Silicon Valley to Los Angeles with the aim of “better integrating into the music industry”, ToneDen is one of the Internet’s foremost and progressive music growth communities with prime focus on artist-fan interaction.

MSM Co-Founder and Executive Director Dion Sullivan says MSM’s investment in ToneDen last year was due to “three key attractions; the quality and technical capability of the [ToneDen] team, their ability build, grow and promote its community, and their sense of innovation”.

Mr. Sullivan said that MSM will be “working with ToneDen to pre-market Megastar Millionaire to their existing and future artists” while “promoting Megastar within the music industry”.

MSM Co-Founder and Executive Director Dion Sullivan

The Megastar Millionaire platform looks to monetise the recent attraction of talent-search TV programmes such as ‘X-Factor’, ‘American Idol’ and ‘The Voice’ by embracing online video, online gaming and social media as part of the user experience.

MSM’s ambition is to reach and surpass existing talent-search variants that do not take advantage of the surge in online participation. American Idol is exclusively broadcast to TV viewers in the US, and is currently valued at US$2.5 billion (A$3.6 billion).

With ToneDen building subscribers and fans at an accelerated pace since last year, MSM is quietly confident ToneDen’s user database can be leveraged to improve the commercial performance of its Megastar Millionaire brand, expected to launch later this year.

Tim Thimmaiah, Co-Founder and CEO of ToneDen said, “We look forward to collaborating with MSM through 2016 to execute on our mutual vision”.

In addition to ToneDen, MSM has also established strategic partnerships with next generation studio/distribution platform Digital Riot Media LLC and leading talent agency ROAR LLC. These partnerships are expected to directly assist MSM’s development, marketing and conduct of the Megastar Millionaire platform.

S3 Consortium Pty Ltd (CAR No.433913) is a corporate authorised representative of LeMessurier Securities Pty Ltd (AFSL No. 296877). The information contained in this article is general information only. Any advice is general advice only. Neither your personal objectives, financial situation nor needs have been taken into consideration. Accordingly you should consider how appropriate the advice (if any) is to those objectives, financial situation and needs, before acting on the advice.

Conflict of Interest Notice

S3 Consortium Pty Ltd does and seeks to do business with companies featured in its articles. As a result, investors should be aware that the Firm may have a conflict of interest that could affect the objectivity of this article. Investors should consider this article as only a single factor in making any investment decision. The publishers of this article also wish to disclose that they may hold this stock in their portfolios and that any decision to purchase this stock should be done so after the purchaser has made their own inquires as to the validity of any information in this article.

Publishers Notice

The information contained in this article is current at the finalised date. The information contained in this article is based on sources reasonably considered to be reliable by S3 Consortium Pty Ltd, and available in the public domain. No “insider information” is ever sourced, disclosed or used by S3 Consortium.

Australian ASX Small Cap stocks | Why Finfeed.com is Australia’s leading small cap publication

Founded seven years ago, Finfeed.com is Australia’s leading and longest standing website for investor and finance news, education and expert opinion.

Published by StocksDigital, Finfeed was created to report daily on the comings and goings of ASX listed stocks in the small cap market.

As the first digital publication dedicated specifically to this space, Finfeed soon became the most trusted publication in the market, quickly garnering over two million page views – a number that continues to rise.

Finfeed.com provides its readers with informative articles that tackle the latest in market moving #ASX small cap news, plus exclusive content you won’t find anywhere else. It is aimed at those with an interest in investing, market education, company performance, start-ups and much more.

Finfeed.com is the only media organisation operating under the strength of a Financial Services License and is backed by leading journalists and analysts all with brands of their own.

The website aims to inform, educate and entertain with content that drills down into the heart of financial matters.

Finfeed is a leading source of investor and market information, with everything investors need to know about how to invest written in a way that anyone can understand. 

Over the years, the website has expanded beyond exclusively reporting on small caps, to profile Australia’s leading ASX listed small, mid and large caps as well as some of the country’s most successful CEOs and business leaders to find out what makes them tick.

Every day you will find fresh content covering:

Fast Facts

Over 4,000 articles published

Over 2.3 Million Page Views and counting

Over 10,000 followers on social media

Subscriber list growing by 2% monthly

Thanks for subscribing!

X