Megastar gains additional performers three weeks from launch
With only three weeks until the launch of its Megastar competition, leading digital technology and entertainment company, MSM Corporation International (ASX: MSM) has signed three additional sponsored performers under its agreement with Los Angeles-based Fullscreen Media (fullscreenmedia.co).
This brings Megastar’s cast of sponsored performers and social influencers to a total of 48, equating to a total audience reach of more than 36 million.
MSM’s target is to reach 80 million, but given the product is yet to go live this level of audience participation provides a robust base for further growth.
However MSM is an early stage play and investors should seek professional financial advice if considering this stock foe their portfolio.
In addition to performing as sponsored talent in the competition, the new influencers will leverage their social media followings to drive brand awareness and user engagement for the Megastar competition.
Social media influencers bring a large, instantly accessible and highly invested audience, and potential A-list celebrities will enhance the competition’s mainstream media appeal, enabling it to reach a broader audience beyond its primary target of 18 to 40 year olds.
On this note, MSM Executive Director Asia-Pacific, Sophie McGill said, “Megastar is now in the final phases of discussions with A-list celebrities, as another method that allows for the amplification of marketing spend”.
MSM’s shares have traded in a tight range between 20 cents and 25 cents over the last month, and while there may be a hiatus leading up to June 30 there is the potential for share price catalysts to emerge in July/August.
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