Madonna connection as MSM launches social influencer campaign

By Trevor Hoey. Published at Mar 3, 2017, in Technology

MSM announced on Friday that it had launched the social influencer campaign which will include 14 dancers from the dance focused digital entertainment company, DanceOn, appointed as the first social influencers to amplify awareness of the upcoming Megastar competition.

DanceOn has a high profile as it was co-founded by American singer Madonna, and is a digital first program for dance entertainment with one of the largest Internet communities and a global audience of more than 100 million viewers across mobile, web and streaming platforms.

Management confirmed that all 14 dancers will be entering the Megastar competition as performers. Collectively, the dancers have approximately 8.5 million highly engaged followers across various social media channels which will be leveraged to amplify awareness of the Megastar competition.

Meanwhile, MSM said that the announcement of more social influencers is imminent, and given that there are a number of categories within the competition including comedy, extreme sports, magic, variety and singing there are likely to be prominent figures from various walks of life.

Megastar tracking nicely

Shares in MSM Corporation (ASX:MSM) have spiked 30% since mid-January as the company provided a preview of its Megastar Millionaire marketing campaign, highlighting the calibre and types of talent that will be participating in the Megastar World Wide Tournament One.

It should be noted that share trading patterns should not be used as the basis for an investment as they may or may not be replicated. Those considering this stock should seek independent financial advice.

The concept has caught the public’s attention with performers engaging in a competition where they accompany multiple social influencers, celebrity hosts and judges who will help amplify awareness of the Megastar Millionaire competition.

MSM’s strategy is to sign up fans and performers for the competition by the Megastar Millionaire smart phone app. The first to market platform is expected to monetise mobile video via a highly successful talent competition format which operates squarely within the US$25 billion online gaming and US$30 billion mobile sectors.

S3 Consortium Pty Ltd (CAR No.433913) is a corporate authorised representative of LeMessurier Securities Pty Ltd (AFSL No. 296877). The information contained in this article is general information only. Any advice is general advice only. Neither your personal objectives, financial situation nor needs have been taken into consideration. Accordingly you should consider how appropriate the advice (if any) is to those objectives, financial situation and needs, before acting on the advice.

Conflict of Interest Notice

S3 Consortium Pty Ltd does and seeks to do business with companies featured in its articles. As a result, investors should be aware that the Firm may have a conflict of interest that could affect the objectivity of this article. Investors should consider this article as only a single factor in making any investment decision. The publishers of this article also wish to disclose that they may hold this stock in their portfolios and that any decision to purchase this stock should be done so after the purchaser has made their own inquires as to the validity of any information in this article.

Publishers Notice

The information contained in this article is current at the finalised date. The information contained in this article is based on sources reasonably considered to be reliable by S3 Consortium Pty Ltd, and available in the public domain. No “insider information” is ever sourced, disclosed or used by S3 Consortium.

Australian ASX Small Cap stocks | Why is Australia’s leading small cap publication

Founded seven years ago, is Australia’s leading and longest standing website for investor and finance news, education and expert opinion.

Published by StocksDigital, Finfeed was created to report daily on the comings and goings of ASX listed stocks in the small cap market.

As the first digital publication dedicated specifically to this space, Finfeed soon became the most trusted publication in the market, quickly garnering over two million page views – a number that continues to rise. provides its readers with informative articles that tackle the latest in market moving #ASX small cap news, plus exclusive content you won’t find anywhere else. It is aimed at those with an interest in investing, market education, company performance, start-ups and much more. is the only media organisation operating under the strength of a Financial Services License and is backed by leading journalists and analysts all with brands of their own.

The website aims to inform, educate and entertain with content that drills down into the heart of financial matters.

Finfeed is a leading source of investor and market information, with everything investors need to know about how to invest written in a way that anyone can understand. 

Over the years, the website has expanded beyond exclusively reporting on small caps, to profile Australia’s leading ASX listed small, mid and large caps as well as some of the country’s most successful CEOs and business leaders to find out what makes them tick.

Every day you will find fresh content covering:

Fast Facts

Over 4,000 articles published

Over 2.3 Million Page Views and counting

Over 10,000 followers on social media

Subscriber list growing by 2% monthly

Thanks for subscribing!