Madonna connection as MSM launches social influencer campaign


Published 03-MAR-2017 10:37 A.M.


2 minute read

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MSM announced on Friday that it had launched the social influencer campaign which will include 14 dancers from the dance focused digital entertainment company, DanceOn, appointed as the first social influencers to amplify awareness of the upcoming Megastar competition.

DanceOn has a high profile as it was co-founded by American singer Madonna, and is a digital first program for dance entertainment with one of the largest Internet communities and a global audience of more than 100 million viewers across mobile, web and streaming platforms.

Management confirmed that all 14 dancers will be entering the Megastar competition as performers. Collectively, the dancers have approximately 8.5 million highly engaged followers across various social media channels which will be leveraged to amplify awareness of the Megastar competition.

Meanwhile, MSM said that the announcement of more social influencers is imminent, and given that there are a number of categories within the competition including comedy, extreme sports, magic, variety and singing there are likely to be prominent figures from various walks of life.

Megastar tracking nicely

Shares in MSM Corporation (ASX:MSM) have spiked 30% since mid-January as the company provided a preview of its Megastar Millionaire marketing campaign, highlighting the calibre and types of talent that will be participating in the Megastar World Wide Tournament One.

It should be noted that share trading patterns should not be used as the basis for an investment as they may or may not be replicated. Those considering this stock should seek independent financial advice.

The concept has caught the public’s attention with performers engaging in a competition where they accompany multiple social influencers, celebrity hosts and judges who will help amplify awareness of the Megastar Millionaire competition.

MSM’s strategy is to sign up fans and performers for the competition by the Megastar Millionaire smart phone app. The first to market platform is expected to monetise mobile video via a highly successful talent competition format which operates squarely within the US$25 billion online gaming and US$30 billion mobile sectors.

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