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KNeoMedia set to release multi-language apps into three big markets
2 minute read
Following on from its entry into the UK market with the help of fellow ASX-listed partner Mobile Embrace, KNeoMedia (ASX:KNM) will now offer its KNeoWorld apps in a variety of different languages including Spanish, English and Mandarin.
The Spanish language version of KNeoWorld is near completion and assessment of entry into the South American market is now being considered. The app is now launching into the US market, which has the second largest Spanish speaking population in the world – circa 41 million people.
The Spanish language app will be available on Android and iOS.
An English speaking version of the app will also be launched into the US and other key geographies.
These multi-language apps are being specifically designed for smartphones and tablets including the rapidly emerging phablet format.
KNeoMedia expects these apps to boost overall revenues.
In China, KNeoMedia is continuing to work closely with its distribution partner SmartTrans (ASX:SMA) to further test and develop a Mandarin version of the full KNeoWorld episodic app.
KNeoMedia expects to launch this app in the coming months.
All versions of the episodic KNeoWorld app will offer the first episode for free, with in-app purchasing then guiding players to the next episodes.
Players can buy four episodes at a time.
KNeoMedia CEO James Kellett said, “The development of the KNeoWorld Apps in the three most spoken languages in the world is an exciting development for the Company, more so as this will allow for very broad distribution of these products.
“Through the strategic and progressive rollout of the Apps into key geographies, commencing with the large US market, we anticipate building significant revenue streams with our unique edutainment offering. We are very encouraged by the take of KNeoWorld in Australia and the UK and the additional App format is expected to significantly aid growth in other channels.”
Meanwhile, the redemption and extension process of the convertible notes KNM has on offer is nearing completion with holders of $950,000 worth of notes agreeing to extend the maturity date by 12 months and he holders of $200,000 worth of nots agreeing to renegotiate redemptions.