Invigor secures WeChat Pay deployment in Singapore with Club 21
Data and analytics solutions company, Invigor Group Limited (ASX:IVO), has secured a multi-brand deployment of the WeChat Pay platform in Singapore.
The company has signed an agreement with Club 21, which is one of Asia’s leading luxury goods retailers.
A subsidiary of COMO Group, Club 21 has some 3,800 employees and 250 brands across nearly 400 stores in Australia, China, Hong Kong, Indonesia, Malaysia, Singapore, Taiwan, Thailand, the United Kingdom and the United States.
The agreement is a major win for IVO, as it illustrates that leading brands with large brick and mortar networks are integrating with online payment and loyalty platforms (or online-to-offline commerce ‘O2O’) to drive an uptick in sales. IVO and Winning Group are now beginning to drive scale into their Loyalty and Payments operations across Asia.
IVO will work to integrate its proprietary Advertising and Loyalty technology offerings into the WeChat Pay platform targeting predominantly Chinese tourists, which will redeem offers when shopping at Club 21 stores in Singapore.
IVO will earn a share of transaction revenue from these payments, with the WeChat Pay Advertising and Loyalty offering to be rolled out to all 40 Club 21 stores in Singapore. These include the Four Seasons Hotel, the Hilton Hotel and others, plus brands represented by Club 21 including Armani Exchange and Calvin Klein.
IVO CEO Gary Cohen said, “This is without a doubt a major coup for Invigor Group and demonstrates the value of getting their O2O commerce strategy right, and that’s what our integrated WeChat Pay offering helps them achieve.
“It’s without doubt one of Invigor’s most promising developments to date. The roll-out to stores is now occurring and Invigor is also working on further developments with Club 21 including signing on more locations.
“Other major retailers outside of Club 21 are also being pursued and close to signing. The company will also explore future opportunities with Club 21 on new initiatives including Shopper Insights and customer relationship management (CRM) opportunities.”
About Invigor Group
Invigor Group is a B2B data solutions company that converts data into revenue for the retail and service industries.
IVO’s innovation in owned retail platforms and unique cross-channel data systems allows business to have a strong holistic view of their customers and competitive landscape to not only understand, but effectively engage with today’s consumers.
Combined with proprietary data and predictive engines, IVO provides strategic insights and recommendations that empower businesses to successfully influence future strategy and increase profitability.
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