Invigor extends its partnership with Microsoft

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Published 27-NOV-2018 12:59 P.M.

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4 minute read

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Invigor Group Limited (ASX:IVO) has received Co-Sell ready status from Microsoft in what is a highly important development for the company.

Invigor will now be able to work with Microsoft on extending its Loyalty and Pricing solutions to Microsoft’s partner network, as well as their customers.

The Co-Sell program will see Invigor work with Microsoft and its channel sales team which will be incentivised to sell Invigor’s solutions to Microsoft’s extensive customer base. They will also be encouraged to offer Microsoft’s wide network of partners innovative solutions to meet customers’ needs across the globe.

The deal expands the potential business opportunities for Invigor and opens further opportunities internationally.

Invigor has been working hard on its international expansion. Its 100% owned German subsidiary, TillerStack has locked in over $820,000 in new contracts recently including an R&D project for a major industry association based in Germany. It has also renewed an existing contract with UnityMedia, with revenue to be booked this calendar year.

Invigor secured the Microsoft Co-Sell status through the development this year of its Shopper Insights and Pricing solutions on Microsoft Azure. The company met a number of key performance commitments to demonstrate a proven ability to execute on projects.

IVO will now review its progress under the program in March 2019 and will continue to focus on blue-chip partnerships that deliver commercialisation and scale.

The companies have been engaged with each other signing a Memorandum of Understanding in December 2017 and has since deployed four joint projects built on Microsoft’s Azure cloud, Analytics tools and utilised its Pricing and Loyalty solutions for major retailers, shopping centres and fintech companies.

The co-seeling program has been lucrative for Microsoft. The company has reported approximately $USD1 billion in partner revenue from Co-Selling, with over 30,000 opportunities shared with partners.

In that time, Microsoft returned over 4,000 Independent Software Vendor (ISV) partner Co-Sell wins, reflecting the success of the program.

As part of the Microsoft Co-Sell program, Invigor will:

  • Gain access to a range of experts on a worldwide scale enabling entry into new markets;
  • Tap into Microsoft’s long standing and deep customer relationships;
  • Have access to technical expertise to leading customer conversations for the cloud platform and partner solutions;
  • Collaborate with Microsoft’s large sales team to actively engage in selling partner solutions;
  • Have the opportunity to target a broad partner ecosystem and network.

Microsoft will also support Invigor with joint marketing opportunities being events, demonstrations, promotional material and publicity that help build customer awareness and opportunities among Asia Pacific’s largest retail and commerce companies.

“This is a major development for Invigor and the Co-Sell status gives us a global sales platform and network to promote and sell our Loyalty and Pricing solutions to Microsoft’s partners and customers globally. It is an outstanding milestone for Invigor and solidifies even further the strong relationship we have developed with Microsoft over the last 12 months,” Invigor CEO, Gary Cohen said.

“Now we have the Co-Sell status, we are working closely with Microsoft to sell and promote Shopper Insights and Pricing and we look forward to bringing in new deals in the coming months.

“The use of partnerships like Microsoft and Winning Group facilitate the roll-out of our Loyalty technology through the partner network. A steady stream of updates on our roll-outs will be forthcoming. It is great to see global brands such as Microsoft and Tencent recognizing the value of our technology.”

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