Invigor bags digital JV deal
As the online revolution develops new products and digital solutions, the world’s advertising executives are changing their perception of customers from mass consumers to individual assets.
Invigor (ASX:IVO) is part of this changing trend and offers a range of products designed to capture information about users, in order to commercialise it through marketing and advertising channels.
This week’s deal between The Big Smoke and IVO sets the stage for the two companies to produce digital content that helps advertisers and brands to showcase their products.
The Big Smoke recently launched a “curated virtual marketplace” called The Big Smoke Emporium which exemplifies the gradual shift towards individualisation, personalised shopping and customisation as standard.
On the other side of the deal, IVO, currently valued at $12 million by market capitalisation, is focused on promoting its own boutique shopping service called Shopping Ninja.
The duo will also produce a joint digital advertising product that will offer Australian brands and retailers a unique way to showcase their products and stories to a more targeted audience and at the same time leverage and promote the Shopping Ninja brand.
IVO has successfully built-out its IoT business model around premium native content within a digital ecosystem extending across bloggers, podcasters and social media users.
The Big Smoke and Shopping Ninja plan to distribute “compelling native content to over 200,000 unique users per month” creating a dialogue that will influence how readers consume and respond to digital advertising.
Gary Cohen, Chairman and CEO of lnvigor said, “We see the partnership with The Big Smoke as an exciting opportunity to engage with consumers by increasing trust and recognising value from Shopping Ninja, while driving sustainable long term growth with a very cost effective model that also generates significant revenue.”
Nowadays, digital analysis of user habits otherwise known as analytics, can track viewership, readership and browsing preferences down to each individual.
When multiplied across thousands or even millions of users, analytical data can reveal incredibly insightful trends into consumer behaviour, preferences and spending patterns. If used efficiently, analytics combined with metadata can significantly improve the traction with which a new product is launched into the marketplace.
Alexandra Tselios, CEO and Publisher of The Big Smoke said, “We understand why many retailers are struggling to see a transparent ROI on their advertising spend, and are dissatisfied with many of their digital activities.
This partnership will allow The Big Smoke and IVO to provide an innovative media buy solution across the retail sector, and produce relevant and shareable content. We want to change the narrative around how readers view the brands they interact with while continuing to grow as a valuable content platform for our audience,” said Tselios.
More about The Invigor Group (ASX:IVO)
Invigor Group is a leading information technology and digital solutions company. It specialises in innovative business intelligence, big data solutions for businesses and consumers which are supported by strategic consulting, development and marketing services. lnvigor delivers its cloud based solutions to a broad range of clients including: retailers, brands, mobile network providers, local and state governments, advertising and media agencies.
More about The Big Smoke
Belleford Group Pty Ltd is the Publisher of The Big Smoke, one of Australia’s leading opinion sites with over 350 writers from all walks of life including household names, Politicians, influencers and every-day Australians. The Big Smoke’s content is discussed on commercial radio most days of the week Australia-wide and is also home to a curated digital marketplace. In 2015, The Big Smoke launched a sister-site in Portland Oregon, producing content by US writers catering to the US market.