Intel gives XTV marketing boost

Published at Aug 26, 2015, in Technology

ASX-listed tech player xTV (ASX:XTV) just got online marketing boost with global tech giant Intel now actively promoting its partnership with the Australian company.

At the start of July XTV announced that it would team up with Intel to develop a plug and play digital advertising solution for enterprise based on the Intel Compute Stick.

The stick allows companies to use a simple HDMI-stick which plugs into the back of their screens, whether it be in a hospital or café, to stream videos such as corporate presentations onto the screens in real time.

For example, a bank which specialises in travel insurance may play travel videos in its stores to get customers in the stores thinking about their next trip.

A small café with a couple of screens may also elect to do this in exchange for an ongoing income stream.

Crucially, using XTV technology, users are able to interact with the content on the screens with their mobile phones making it a ‘lean in’ experience.

The benefit of a lean-in experience from a marketing perspective is that viewers are more engaged with the content and therefore the message.

What the Intel deal means

While the partnership had already been announced, this is the first time Intel has actively promoted its partnership with XTV, giving the xTV platform a publicity boost.

The promotion of XTV from Intel means that it will now have exposure in over 70 countries, giving it increased visibility in the marketplace with both a listing on its product page and a video.

“Intel has a massive worldwide presence, selling its products and solutions in over 70 countries, being featured on their website as a partner gives xTV instant credibility and puts us on the forefront of the global digital signage market,”XTV CEO Joe Ward said.

The promotion of XTV from Intel comes on the back of a deal to seed 100 Intel Compute Sticks to High Schools in California to stream the CalHighSports.tv digital channel.

The Emmy Award-winning digital channel previously used channels such as YouTube, and shows more High School games than any other sports show with a viewership of 50,000 homes each week.

S3 Consortium Pty Ltd (CAR No.433913) is a corporate authorised representative of LeMessurier Securities Pty Ltd (AFSL No. 296877). The information contained in this article is general information only. Any advice is general advice only. Neither your personal objectives, financial situation nor needs have been taken into consideration. Accordingly you should consider how appropriate the advice (if any) is to those objectives, financial situation and needs, before acting on the advice.

Conflict of Interest Notice

S3 Consortium Pty Ltd does and seeks to do business with companies featured in its articles. As a result, investors should be aware that the Firm may have a conflict of interest that could affect the objectivity of this article. Investors should consider this article as only a single factor in making any investment decision. The publishers of this article also wish to disclose that they may hold this stock in their portfolios and that any decision to purchase this stock should be done so after the purchaser has made their own inquires as to the validity of any information in this article.

Publishers Notice

The information contained in this article is current at the finalised date. The information contained in this article is based on sources reasonably considered to be reliable by S3 Consortium Pty Ltd, and available in the public domain. No “insider information” is ever sourced, disclosed or used by S3 Consortium.

Australian ASX Small Cap stocks | Why Finfeed.com is Australia’s leading small cap publication

Founded seven years ago, Finfeed.com is Australia’s leading and longest standing website for investor and finance news, education and expert opinion.

Published by StocksDigital, Finfeed was created to report daily on the comings and goings of ASX listed stocks in the small cap market.

As the first digital publication dedicated specifically to this space, Finfeed soon became the most trusted publication in the market, quickly garnering over two million page views – a number that continues to rise.

Finfeed.com provides its readers with informative articles that tackle the latest in market moving #ASX small cap news, plus exclusive content you won’t find anywhere else. It is aimed at those with an interest in investing, market education, company performance, start-ups and much more.

Finfeed.com is the only media organisation operating under the strength of a Financial Services License and is backed by leading journalists and analysts all with brands of their own.

The website aims to inform, educate and entertain with content that drills down into the heart of financial matters.

Finfeed is a leading source of investor and market information, with everything investors need to know about how to invest written in a way that anyone can understand. 

Over the years, the website has expanded beyond exclusively reporting on small caps, to profile Australia’s leading ASX listed small, mid and large caps as well as some of the country’s most successful CEOs and business leaders to find out what makes them tick.

Every day you will find fresh content covering:

Fast Facts

Over 4,000 articles published

Over 2.3 Million Page Views and counting

Over 10,000 followers on social media

Subscriber list growing by 2% monthly

Thanks for subscribing!

X