High profile celebrities boosts MSM’s audience to 25 million
Digital technology and entertainment group, MSM Corporation International (ASX: MSM) has engaged two high profile performers to enter and expand the total audience reach of the first worldwide Megastar competition.
Olympic gold medal gymnast, Sean Johnson East and Frisbee trick shot performer, Brodie Smith are the latest engagements in terms of promoting Megastar as part of the social influencer campaigns.
Shaw and Brady have a combined total audience reach of over 7 million, and this development elevates the group’s audience reach to 25 million.
As well as being a retired artistic gymnast and Olympic gold medallist, East is a Dancing with the Stars champion, Celebrity Apprentice and a New York Times bestselling author.
Brodie’s profile is evidenced by the prominent brands that have featured his Frisbee expertise. These include Red Bull, NASCAR, Jeep and ESPN.
Commenting on the engagement of East and Smith, MSM Managing Director, Dion Sullivan said, “They are exciting to watch, significantly increase our total audience reach and they are a great addition to our first worldwide competition”.
Shares in MSM have surged 20% in the last week after management mapped out the company’s progress to date and its upcoming initiatives in preparation for a June 30, 2017 launch.
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