engage:BDR beats programmatic integrations goal ahead of expectations

By Trevor Hoey. Published at Jun 24, 2019, in Technology

engage:BDR (ASX:EN1; EN1O) has achieved four new programmatic integrations, pushing the total number up to 195 and effectively meeting management’s goal of 194 some six months ahead of time.

This has prompted the company to reset its goal to include an additional 20 new integrations for the balance of the year.

Being aligned with leaders in the programmatic marketplace has seen EN1 hit its goals ahead of time.

Management acknowledged the importance of being aligned with new partners who are leaders in the US programmatic marketplace and have significant influence in the industry today.

In other promising news, AdCel released its monetisation SDK (software development kit) for the Unreal Engine, ahead of schedule.

Unreal Engine is the 3D game development platform by the makers of the world famous Fortnite game.

AdCel integration offers immediate revenues

AdCel is the second monetisation plugin to be released for Unreal Engine 4.

Since Unreal Engine is currently one of the largest 3D game platforms in the world, management feels the AdCel integration is a significant and immediate revenue opportunity for EN1.

AdCel also released a monetisation plugin for the React Native app development platform.

This platform was initially developed by Facebook and is now a popular open source development environment (Instagram, AirBnB, Bloomberg, Uber, Pintrest, Facebook, etc).

AdCel was the second monetisation plugin to be deployed for this platform as well.

Monetisation plugins are native on mobile and television devices within the app’s SDKs, creating advertising opportunities.

Having direct integrations, or plugins, with development platforms enables app publishers to quickly, in an automated capacity, integrate AdCel within their apps.

AdCel expects to onboard a significant volume of new publishers in 2019 through these two channels, further growing revenue off a relatively fixed operating expenses base.

S3 Consortium Pty Ltd (CAR No.433913) is a corporate authorised representative of LeMessurier Securities Pty Ltd (AFSL No. 296877). The information contained in this article is general information only. Any advice is general advice only. Neither your personal objectives, financial situation nor needs have been taken into consideration. Accordingly you should consider how appropriate the advice (if any) is to those objectives, financial situation and needs, before acting on the advice.

Conflict of Interest Notice

S3 Consortium Pty Ltd does and seeks to do business with companies featured in its articles. As a result, investors should be aware that the Firm may have a conflict of interest that could affect the objectivity of this article. Investors should consider this article as only a single factor in making any investment decision. The publishers of this article also wish to disclose that they may hold this stock in their portfolios and that any decision to purchase this stock should be done so after the purchaser has made their own inquires as to the validity of any information in this article.

Publishers Notice

The information contained in this article is current at the finalised date. The information contained in this article is based on sources reasonably considered to be reliable by S3 Consortium Pty Ltd, and available in the public domain. No “insider information” is ever sourced, disclosed or used by S3 Consortium.

Thanks for subscribing!