DateTix readies China, Singapore launch later this month
DateTix (ASX:DTX) has announced a 30% bump in monthly active users – just as the dating app starts to launch in Shenzhen and Singapore.
The ASX-listed dating app play told its investors this morning that its Hong Kong users have now reached over 8300, with dates listed on the platform reaching over 6200.
The user figure is a 30% jump month-on-month, and comes as the app is being readied for launch in Shenzhen and Singapore this month.
Combined, the two markets represent 16 million people, with what the company says is “a large proportion of affluent singles”.
DTX CEO Michael Ye said the company was focused on both product innovation and providing a city-by-city roadmap for international expansion.
“We continue to experiment and test new marketing channels and product innovations in order to further increase user engagement and lower acquisition costs,” he said.
“At the same time, we are developing a city-by-city playbook, which will help us replicate the success achieved in Hong Kong into other major markets around the world.”
DTX confirmed its push into China and Singapore, with the company appointing Gao Yuan and Pascal Sam-Soon as city managers for Shenzhen and Singapore respectively.
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DateTix is an online and mobile location-based for meeting people for what DTX says are ‘on demand’ dates at verified local merchants, which DTX has partnered with, offering daters discount tickets to certain venues.
It has a proprietary algorithmic engine which scores and ranks users on a range of features including physical attributes, personality traits and date preferences.
It has an initial focus on Asian cities, but longer term is seeking to “grow and cultivate leading online local marketplaces for in person and on-demand dates in major cities around the world.”