DateTix off to a good start despite “very limited marketing”
DateTix’s app is one of the most 15 most downloaded in the Hong Kong iOS lifestyle download charts despite “very limited marketing”.
It told its shareholders in a pre-open release this morning that there had been 2500 downloads of the dating app in the iOS store in Hong Kong, with over 1200 dates hosted on the platform since its launch in early February.
The ASX-listed company lauded the initial growth given it had focused on one platform with very limited marketing, saying that the early growth suggested its overarching strategy would work out.
“Our initial user growth momentum provides us with a large degree of confidence looking forward as we continue our push into new markets,” DateTix founder and CEO Michael Ye said.
DTX is planning on using Hong Kong as a launch market, aiming to expand out to Singapore and the lucrative Chinese market later this year.
It also said it was looking into the possibility of marketing and partnership deals. DTX is also planning on releasing an Android app in March, which should help give downloads a kick along.
DTX said it was in a customer acquisition mode right now, taking user feedback on how it could refine the app for the future.
Initial user statistics on the dates organised on the DateTix platform include:
- 60% of dates have been hosted by women
- Among the dates hosted by men, 42% offered to pay for the date with 54% electing to split the bill
- Among the dates organised by women, 5% offered to pay the bill with 84% electing to split the bill.
“On a personal level, it’s incredibly satisfying to continue to hear success stories from many of our users who are now in happy relationships, and knowing that DateTix is making a real impact in helping people connect in meaningful ways,” Ye said.
DateTix is an online and mobile location-based for meeting people for what DTX says are ‘on demand’ dates at verified local merchants, which DTX has partnered with, offering daters discount tickets to certain venues.
It has a proprietary algorithmic engine which scores and ranks users on a range of features including physical attributes, personality traits and date preferences.
It has an initial focus on Asian cities, but longer term is seeking to “grow and cultivate leading online local marketplaces for in person and on-demand dates in major cities around the world.”
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