DateTix now able to reach 90% of smartphone users in Hong Kong
DateTix Group (ASX:DTX) has rolled out the Android version of its dating app ahead of schedule, effectively unlocking 90% of smartphone users in Hong Kong.
The tech company told its investors today that the Android version of the app had rolled out, just a month after it launched its iOS app into the marketplace.
The launch of the Android app, ahead of schedule, opens up an audience which worldwide is estimated to be five times larger than the iOS audience – according to the company.
More vitally, it now ensures that 90% of smartphone users in Hong Kong, its launch market, have access to the app should they choose to download it.
So far there have been 2500 downloads of the DateTix app from the iOS store, while there have been over 1200 dates hosted as of February 22.
DTX told its investors that it would soon update the numbers for iOS, giving shareholders a look at how the app has launched.
It said last month that the numbers had been achieved despite “very limited” marketing to this point.
With the addition of Android customers, DTX will be hoping to build a solid base in Hong Kong before expansion to the Singapore and gargantuan Chinese market later this year.
“The launch of the Android app is expected to substantially increase the number of users on the DateTix platform,” DTX CEO Michael Ye said.
“In conjunction with continued traction in the iOS app, expansion into Singapore and China, and new partnership initiatives, DateTix Group is very well positioned for significant user growth.”
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DateTix is an online and mobile location-based for meeting people for what DTX says are ‘on demand’ dates at verified local merchants, which DTX has partnered with, offering daters discount tickets to certain venues.
It has a proprietary algorithmic engine which scores and ranks users on a range of features including physical attributes, personality traits and date preferences.
It has an initial focus on Asian cities, but longer term is seeking to “grow and cultivate leading online local marketplaces for in person and on-demand dates in major cities around the world.”