Daly lays down the law at Zyber

Published 16-JUN-2016 16:48 P.M.

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2 minute read

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Newly minted Zyber (ASX:ZYB) CEO Ben Daly has pushed the broom through the company, proclaiming “sales is of the highest urgency right now and I have no tolerance for lack of it”.

He told investors that he had instituted a review of the company upon arriving at the start of the month – saying that ZYB has been lost in a sea of ambiguity.

“Business decisions and statements based on speculative information lead to failed execution, ambiguity in market perception and overall disappointment,” Daly said.

“It’s time to put that ambiguity behind Zyber and move on.”

He said that the product has been ready to go for “some time” – meaning that the product itself doesn’t require ongoing development, setting up ZYB for a sales phase rather than a R&D phase.

Daly has made a suite of changes to the company, including getting rid of the roles of chief technology officer and VP of marketing.

The biggest change though is in the way the company would position itself in the marketplace – being less about being a file sharing product and more about being sold as a ‘Risk Mitigation Solution’.

He said the sales team at Zyber would be given a brief to drive into verticals which are in heavily regulated industries where compliance and risk mitigation are “of the upmost importance”.

Daly also outlined his intention to do away with the company’s current pricing plan and implement a new one which is a combination of license fees, a one time premise set up fee, and four levels of varying features which increase the solution’s price depending on the level of service the customer chooses.

Additionally, he said the company would not enter into white label arrangements – saying they did little to build ZYB’s market share.

In other ZYB news, it said that it had signed a multi-company trial agreement with REDtrac, Wegis & Young, and Water Associates.

All three companies will use the Zyber product to share files securely amongst their employees.



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