CropLogic to open two new sales zones targeting apples and hops

By Trevor Hoey. Published at Apr 11, 2019, in Technology

Award-winning global agricultural technology group CropLogic Ltd (ASX:CLI) has informed the market that its Washington State operations are underway this season with the first CropLogic realTime site set up and providing real-time data.

RealTime monitors and tracks key crop metrics, such as soil moisture and irrigation, and converts observations into data 24/7.

This information is then collated in a concise and accurate form providing growers with the data required to make informed decisions regarding agricultural practices, a key factor in optimising the size and quality of harvests, as well as reducing costs.

Two new sales zones will be established to target apple and hops growers.

Ideally situated in productive region

CropLogic’s Washington State operations are located in the midst of the highly productive Columbia Basin, Washington State.

Washington State has some of the most productive growers in the US with yields double the national average in some crops and the largest producing state of other crops such as apples and hops.

The take-up of CropLogic realTime by these growers is a significant endorsement of the company’s agritech solutions.

CropLogic realTime was launched in Washington State in 2017 in collaboration with a leading local agronomy services company which subsequently joined the CropLogic group of companies.

This company brought extensive scientific knowledge of the Columbia Basin, where it had been working since 1987.

CropLogic chief executive James Cooper-Jones highlighted the strong sales growth and scope for further expansion in saying, “Orders for CropLogic realTime have exceeded management’s expectations and represent a 50% increase on orders in the 2018 season.

“CropLogic will also open two new sales zones, one to the north and one to the west to gain market share in other key crops in Washington State, including apples and hops, in addition to the row crop (potato, onion, carrots) industry in this region, which is in keeping with the group’s growth strategy.”

Tapping into industry growth

The company is no newcomer when it comes to apples and hops as its realTime technology was trialled with growers of the crops in the 2018 season after providing agronomy services for a period of time.

Management sees the increasing interest from growers of these crops as testament to the scientific backing and performance of the technology.

The opening of the aforementioned two new zones offers an addressable market of between $9.3 million and $18.6 million.

Washington State is the largest apple producing state in the US with the industry valued at approximately US$2.4 billion.

The hops industry is also a vibrant one with the acreage devoted to growing the crops increasing steadily over recent years.

The Washington State hops industry is currently valued at US$382 million.

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