Collingwood FC’s exclusive deal with ACU acquisition target

By Megan Graham. Published at Oct 28, 2016, in Technology

Plus Connect, who has commercialised socially responsible web-based wagering – and is currently the subject of a takeover offer by Activistic Limited (ASX:ACU); announced today an agreement with Collingwood Football Club to partner on a range of online sports lottery products.

Plus Connect and the ‘Magpies’, as they’re commonly known, have agreed in principle to create an exclusive joint venture called Sports Lottery Australia Pty Ltd.

As the first anchor customer of the joint venture, Collingwood will launch the first of its kind sports lottery platform Magpie Millions with funds raised going to supporting Collingwood’s many community programs, initiatives, partnerships and junior sporting activities.

CEO of Collingwood Football Club, Gary Pert said: “The launch of Sports Lottery Australia will enable Collingwood Football Club to maintain a long history of deep involvement with, and support for, our local community.”

If the partnership is formalised, the club will help facilitate the expansion of the product to other AFL clubs, and potentially other sporting codes in Australia to assist with fundraising for community programs.

Sports Lottery has seen enormous success in Europe, with a record £346 million raised via a national lottery for UK Sport to boost their record efforts at the Rio Olympics this year.

Several major clubs in the European Premier League (EPL) have had success with fundraising lotteries.

The Australian market size for sports and charity lotteries is estimated at around A$600 million annually, and ACU’s entry via the Collingwood deal gives this stock an early moving market opportunity.

At the same time, as ACU is a speculative tech stock, so before considering an investment in ACU, seek tailored financial advice.

ACU has signed a binding bid implementation agreement to make an off market takeover offer to acquire Plus Connect, and the two companies are close to finalising the transaction, scheduled for early December.

Plus Connect appears to be an attractive acquisition prospect for the company, as it operates high margin tech products that complement ACU’s through a shared focus on charity and community fundraising.

Managing Director of Plus Connect, Paul Crossin is positive about today’s news, stating: “Plus Connect is building a socially-responsible business delivering lottery-style products to support Australian charities and not-for-profits. The launch of Sports Lottery Australia represents our first foray into community sports and will enable Australians to enjoy an entertaining lottery-style product while contributing to the ongoing viability and vitality of their favourite sport or club.”

This marks yet another high-profile partner for ACU, who earlier this month announced a white label deal with US Congressman Joe Garcia. The deal will see ACU’s micro-donations app platform – responsible for the success of their Veterans Call app – used by the Congressman’s election campaign.

Executive Chairman of ACU, Nigel Lee, had this to say about the Collingwood announcement: “This is a very exciting partnership, and through Plus Connect, Activistic are looking forward to working closely with Collingwood Football Club to help change the way sports in Australia raise funds and help communities. This JV underlines the value of bringing Activistic and Plus Connect together to use technology to help change the way that giving occurs in the 21st century.”

Where to invest $1,000 right now

When the experts at Next Investors have a stock pick, it may pay to listen.

The Next Investors have been investing in ASX small cap stocks for years, with their best small cap picks yielding returns of 1,200%, 1,120%, 900% and 678%.

They have just revealed their hand-picked, FY2021 stock portfolio of high conviction long-term investments.

Click the link below to see what they are currently investing in.


S3 Consortium Pty Ltd (CAR No.433913) is a corporate authorised representative of LeMessurier Securities Pty Ltd (AFSL No. 296877). The information contained in this article is general information only. Any advice is general advice only. Neither your personal objectives, financial situation nor needs have been taken into consideration. Accordingly you should consider how appropriate the advice (if any) is to those objectives, financial situation and needs, before acting on the advice.

Conflict of Interest Notice

S3 Consortium Pty Ltd does and seeks to do business with companies featured in its articles. As a result, investors should be aware that the Firm may have a conflict of interest that could affect the objectivity of this article. Investors should consider this article as only a single factor in making any investment decision. The publishers of this article also wish to disclose that they may hold this stock in their portfolios and that any decision to purchase this stock should be done so after the purchaser has made their own inquires as to the validity of any information in this article.

Publishers Notice

The information contained in this article is current at the finalised date. The information contained in this article is based on sources reasonably considered to be reliable by S3 Consortium Pty Ltd, and available in the public domain. No “insider information” is ever sourced, disclosed or used by S3 Consortium.

Australian ASX Small Cap stocks | Why is Australia’s leading small cap publication

Founded seven years ago, is Australia’s leading and longest standing website for investor and finance news, education and expert opinion.

Published by StocksDigital, Finfeed was created to report daily on the comings and goings of ASX listed stocks in the small cap market.

As the first digital publication dedicated specifically to this space, Finfeed soon became the most trusted publication in the market, quickly garnering over two million page views – a number that continues to rise. provides its readers with informative articles that tackle the latest in market moving #ASX small cap news, plus exclusive content you won’t find anywhere else. It is aimed at those with an interest in investing, market education, company performance, start-ups and much more. is the only media organisation operating under the strength of a Financial Services License and is backed by leading journalists and analysts all with brands of their own.

The website aims to inform, educate and entertain with content that drills down into the heart of financial matters.

Finfeed is a leading source of investor and market information, with everything investors need to know about how to invest written in a way that anyone can understand. 

Over the years, the website has expanded beyond exclusively reporting on small caps, to profile Australia’s leading ASX listed small, mid and large caps as well as some of the country’s most successful CEOs and business leaders to find out what makes them tick.

Every day you will find fresh content covering:

Fast Facts

Over 4,000 articles published

Over 2.3 Million Page Views and counting

Over 10,000 followers on social media

Subscriber list growing by 2% monthly

Thanks for subscribing!