CL8 raises the bar by adding luxury cars to sharing model
DriveMyCar, a core business of Collaborate Corporation (ASX:CL8), this week added BMW, Jaguar, Land Rover and Mini models to its fleet.
The Australian peer-to-peer car rental platform, which is the largest in the country, has partnered with Trivett, one of Australia’s largest prestige automotive groups, to enable customers to rent premium cars at a prices up to 70% cheaper than a similar model from a traditional car rental company. This way, drivers are able to experience a luxury car without the costs associated with purchasing and maintaining one.
Vehicles from several of these brands have been previously unavailable for rent in Australia, which means CL8 are breaking new ground by expanding their fleet. Despite this, the prices on offer are significantly lower than similar vehicles rented through traditional car rental companies.
A day of driving in a Range Rover Evoque will cost the driver $75 through DriveMyCar, while a similar model elsewhere can cost up to $142.86. A BMW X1 will only cost $70 on the new platform; for a similar price, customers would be able to get a Mitsubishi Outlander from another rental company (according to rate comparisons from this month). The company are describing the new offering, via Trivett’s fleet, as providing customers access to ‘affordable luxury’.
“This venture offers customers a wonderful entree into a wide variety of prestige models,” said Peter Mullan, Managing Director of Trivett. “For discerning drivers that want to be certain they are making the right choice, it’s a fantastic way to ‘live’ with a vehicle for a little while and ensure it meets their needs. It’s in line with our innovative customer-centric philosophy, aimed at delivering premium service at every touchpoint.”
The luxury cars will be available in Sydney and Melbourne, including from airports, for a period of up to 365 days. DriveMyCar will coordinate online booking, pick up, payments, and insurance for damage or theft as well as 24/7 roadside assistance.
Chris Noone, CEO of DriveMyCar, commented that customers are fed up with high prices and lack of choice provided by traditional car rental companies.
Mr Noone said: “To address this, DriveMyCar is giving people the opportunity to experience luxury vehicles by renting them directly from Trivett, one of Australia’s largest prestige automotive dealers, at very reasonable prices.”