Activistic to tap 35 million sports nuts
Activistic (ASX:ACU) is on course to receive a massive marketing boost – working with US sports blogging site SportsBlog to bring ACU’s Veteran’s Call app to 35 million subscribers.
The ASX-listed company has signed a letter of intent with the US site aimed at promoting the app to SportsBlog readers, which includes 40,000 bloggers and 14 million unique visitors per month.
The marketing activity is tipped to take the form of direct advertising, leveraging email and social channels, and the creation of a veteran’s blog which promises to “give voice to veterans achieving and recovering through the arena of sport”.
SportsBlog president Roy Dano said many of the SportsBlog community are passionate about veteran’s affairs, meaning the partnership would be a good fit.
“Sport brings people together and SportsBlog is founded on bringing passionate bloggers (many of them retired athletes, patriots and veterans themselves) and Americans who love sport, together every day, every week, every month,” he said.
“Being able to add Veterans Call into that mix adds the prospect of a whole new level of meaning, of reason and engagement for people on SportsBlog, where their passion for sport can also be a driving force for change in the lives of those who have served their country.”
The LOI is for 45 days, in which time ACU and SportsBlog will work towards a defining deal and fleshing out content opportunities so the activation can be ready to go from day one.
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Veterans Call is just one of the apps in the ACU stable, with the company focused on the development of apps in the social sector which harness the power of micro-transactions to generate a return for a social cause, ACU, and a phone carrier.
ACU bills donors’ mobile phone bills directly, thereby avoiding the need for donor’s payment information such as credit/debit card or bank account details.
It retains exclusivity over its unique payments workaround having agreed cornerstone deals with all major telecommunications providers prior to listing on the ASX last year.
Activistic allows subscribers to donate to any cause in any region from a simple mobile/online interface. ACU also provides significant cost savings to beneficiaries; with the nominated charity receiving 85% of the donated amount as opposed to ~32% in the traditional model.
Traditional fundraising costs can exceed 65% meaning almost two thirds of donor funds goes towards payments processing rather than helping good causes, including supporting veterans.