Activistic sign five year partnership with GOT YOUR 6
Published 02-JUN-2016 09:44 A.M.
4 minute read
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Micro donations platform provider, Activistic Limited (ASX: ACU) has signed a five year partnership with one of the United States’ leading philanthropies in the veterans sector, Got Your 6.
Got Your 6 will now be featured on Activistic’s Veterans Call app, a mobile phone based micro-donation platform that can help philanthropies re-engage their donor bases through a monthly recurring channel, while also serving to acquire new donors.
Got your 6 is one of the leading philanthropies in America and has been endorsed by major celebrities including Harrison Ford and Ann Hathaway, as well as White House officials including President Obama and wife Michelle.
“This partnership with Veterans Call provides Got Your 6 the opportunity to personally engage and connect with new donors in our community through this innovative app. We look to leverage our partnership with Veterans Call in future campaigns, programs and events – and we are looking forward to kicking off the partnership with the Activistic team at our June 6 D-Day event in Washington, D.C.”
“Got Your 6 has accomplished tremendous results on behalf of America’s veterans,” said Dylan Breslin-Barnhart, Activistic’s Vice President of North America.
“On the macro level, the ‘6 Certified’ program positively shapes public perception about veterans. On the individual level, through a variety of partnerships, Got Your 6 has also had great success in reintegrating veterans once they’re home, and empowering them to serve in leadership roles in society. We are honoured to partner up with Got Your 6 to further these essential objectives.”
‘6 Certified’ is an American military term which means ‘I’ve got your back’. It is a saying originating from World War I fighter pilots referencing a pilot’s rear as the six o’clock position.
The program is dedicated to the entertainment industry’s realistic representation of veterans.
In 2014, actor Bradley Cooper characterised Got Your 6 as “dedicated to waging good by bridging the civilian-military divide” in one of many promotions created in tandem with a host of fellow A-list stars.
In May of 2016, Got Your 6 celebrated its fourth year of a major promotion with Macy’s, in which customers of the retailer received 25% off their purchases by donating $3 to Got Your 6.
The Veterans Call platform will allow Got Your 6 supporters to donate without using credit cards or bank information and provides significant cost savings to the philanthropy which receives 85% of the donated amount.
Discussing the founding of Got Your 6 in 2012, President Bill Clinton explained, “At last year’s CGI (Clinton Global Initiative) American Meeting, a group of leaders came together to address some of the most pressing issues, and emerged from these conversations with the commitment ‘Got Your Six’. The commitment joins Hollywood studios, agencies and guilds with non-profits, businesses and government partners to raise awareness and take action to support veterans.”
Got Your 6 will be available on the Veterans Call platform to accept donations within 2-3 weeks.
ABOUT GOT YOUR 6
Got Your 6 is a campaign that unites non-profit, Hollywood, and government partners. Got Your 6 believes that veterans are leaders, team builders, and civic assets who have the unique potential to lead a resurgence of community across the nation.
As a coalition, Got Your 6 works to integrate these perspectives into popular culture, engage veterans and civilians together to foster understanding, and empower veterans to lead in their communities.
Got Your 6 knows that most veterans leave the military seeking new challenges, and the campaign ensures that there are opportunities for them to continue their service.
The Got Your 6 campaign is a collaborative initiative organized and run by Be the Change, Inc., (BTC) a non-profit public charity.
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