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Activistic passes 10,000 downloads of Veterans Call app

Published 16-FEB-2016 10:38 A.M.


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Micro-donations platform provider Activistic Limited (ASX: ACU) has appointed Jeremy Bassett-Smith as the Company’s Head of Product.

Mr. Bassett Smith will be responsible for the execution of the Company’s first two platforms, Veterans Call and Ralli and would be buoyed by the performance of Veterans Call, which in a short space of time has achieved 10,000 downloads.

Based in Australia, Mr. Bassett Smith brings a wealth of experience to the company and a history of building digital products and services for a variety of companies.

He has significant commercial experience and a background focused on designing and delivering digital solutions in entertainment and news media, financial and telecommunications sectors.

Executive Chairman of Activistic Holdings and Board Director Nigel Lee said: “Jeremy is a huge addition to the team. Reporting directly to me, Jeremy will industrialise our approach to product – for example releasing app upgrades every two weeks, allowing us to learn, improve and grow.”

Mr Lee says the skill set that Mr Bassett-Smith brings is vital at this pivotal time in the Company’s growth and expects that his digital experience will have an immediate impact on the growth of Activistic’s micro donations platforms and developing products.

“Today, the Veterans Call app has already engaged more than 10,000 people downloading the app, and with Jeremy’s talent on-board we can minimise the time to market of any new white-label partnership we sign.”

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The Veterans Call app has achieved 10,000 downloads.

Mr. Basset-Smith has extensive knowledge of agile development processes and experience in programme managing multiple products to market.

These skills will be critical for Activistic’s next stage of growth and will benefit Activistic’s intention of using social media, financial and news elements of its revolutionary micro-donation technology, to roll-out and grow White-Label platform solutions with partners in the US and beyond.

Mr Basset-Smith joins Activistic from digital services provider, APD (formerly Next Digital) where he was Digital Manager, responsible for delivering digital applications including Wet’n’Wild Sydney theme park e-commerce app.

He also has worked at full service digital agency, ONQ as well as ASX-listed IT services company, DWS, where he was a software consultant.

In further news, Activistic has also completed a full rebrand, including the launch of a new corporate website for the brand which can be accessed at


Founded in 2012, Activistic has developed a revolutionary micro-donation technology that seamlessly connects and engages the world’s ~2 billion smartphone consumers with charities and causes.

Activistic’s technology ensures the lowest possible cost to both the donor and the industry via an efficient collection technology that enables regular payments or contributions utilising a mobile phone network.

Activistic allows subscribers to donate with ease and simplicity to any cause in any region, with no need for credit cards or bank information. It provides significant cost savings to beneficiaries; with the nominated charity receiving 85% of the donated amount as opposed to ~32% in the traditional model, as traditional fundraising costs typically represent ~68% of proceeds raised.

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