Activistic completes acquisition of Plus Connect and strengthens management team.
As Activistic (ASX: ACU) moves to compulsory takeover of Plus Connect the group has announced the appointment of Paul Crossin as an executive director. This is a strategic move by the company aimed at taking advantage of his experience in gambling, gaming and lotteries over the last 20 years.
Of course ACU remains an early stage play and investors should therefore continue to take a caution approach and seek professional financial advice if considering this stock for their portfolio.
Crossin has been used as a consultant by The Federal Group, Manaccom Corporation and the TAB in this capacity. He brings international experience and a broad range of corporate skills to Activistic, having operated across diverse industries in regions such as Europe and North America.
Commenting on his appointment, Crossin said, “Plus Connect is building a socially responsible business delivering lottery style products to support Australian charities and not for profit organisations, and the partnership with Collingwood (AFL) represents our first foray into community sports, and will enable Australians to enjoy an entertaining lottery style product while contributing to the ongoing viability and vitality of their favourite sport or club”.
As indicated by the following statistics in relation to the group’s agreement with Veterans Call, this method of charitable contribution is being quickly taken up.
Crossin highlights success of overseas model
Crossin noted how the model had been used successfully overseas with Great Britain’s historic record at the Rio 2016 Olympics directly linked to the £346 million lottery funding awarded to UK Sport, the nation’s highest performance sports agency.
Plus Connect aims to create a competitive business with a pricing advantage over traditional lottery operators by combining Internet and mobile technologies with online betting and lottery licenses, supported by strong partnerships with quality charity and sports brands.
Aside from establishing an exclusive partnership with Collingwood Football Club in October, Activistic negotiated agreements with high profile and diversified charities such as Blue Star Families, Fisher House Foundation and Music for Relief in the latter half of 2016.