90% download to engagement ratio planned for Veteran’s Call app

Published at May 30, 2016, in Technology

Activistic (ASX:ACU) has outlined an ambitious target on engagement with its Veteran’s Call app as it seeks to ramp up revenue.

It has overhauled its signature app, with the aim of enabling faster, easier and more convenient ways for users to donate to the cause.

Previous versions of the Veteran’s Call app required users to enter personal details including phone number and email address to sign-up. In the new version of the app, however, these roadblocks have been removed.

It told its shareholders today that the previous app had been downloaded 50,000 times, with 14% of users continuing to use the app.

The remainder though download the app but do not engage with it.

The bold plan to boost engagement rates to 90% are aimed at providing the company an uptick in revenue – and it said it would re-target the users who had downloaded the app but had not used it.,

“Whilst we have been achieving downloads and donations with the former iteration of Veterans Call, we carefully assessed the drop off points in the process to identify where improvements can be made,” ACU mom-executive director Nigel Lee said.

“It now takes a fraction of the time to engage and donate with the app and this should lead to greater conversion rates, and therefore, revenue flowing through to Activistic.”

The new version of the app is available in the Google Play and the iOS App Store – with the vision being to allow a user to download the app, selecting their chosen charity, how much they want to donate, and then simply confirming.

The news comes as Veteran’s Affairs have entered the US political consciousness with presumptive Republican nominee Donald Trump pushing hard on the issue in a speech in Washington DC overnight – demonstrating the power the issue has in the mind of US voters.

The renewed push from ACU comes shortly after the company confirmed a deal which will see it work with US sports blogging site SportsBlog to reach a potential audience of 35 million.

More on Activistic (ASX:ACU)

Veterans Call is just one of the apps in the ACU stable, with the company focused on the development of apps in the social sector which harness the power of micro-transactions to generate a return for a social cause, ACU, and a phone carrier.

ACU bills donors’ mobile phone bills directly, thereby avoiding the need for donor’s payment information such as credit/debit card or bank account details.

It retains exclusivity over its unique payments workaround having agreed cornerstone deals with all major telecommunications providers prior to listing on the ASX last year.

Activistic allows subscribers to donate to any cause in any region from a simple mobile/online interface. ACU also provides significant cost savings to beneficiaries; with the nominated charity receiving 85% of the donated amount as opposed to ~32% in the traditional model.

Traditional fundraising costs can exceed 65% meaning almost two thirds of donor funds goes towards payments processing rather than helping good causes, including supporting veterans.

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