ICX Installs Cloud Computing Rising Star to Continue Global Expansion

Published at Jul 29, 2015, in Mining

International Coal Ltd (ASX:ICX), has appointed a former Xero (ASX:XRO, NZE:XRO) General Manager as the company moves closer to relisting on the ASX as Velpic – a provider of cloud-based educational services in the Learning Management System (LMS) market. Ms. Leanne Graham will be appointed as Non-Executive Director following shareholder approval.

Ms. Graham brings over 28 years’ experience in cloud computing and executive sales, working across early-stage and listed Software as a Service (SaaS) businesses. Having held roles at several tech companies, Ms. Graham’s track record boasts strong performance metrics across the board.

Her previous roles included General Manager and Global Head of Sales at Xero New Zealand where Ms. Graham delivered a three-fold increase in customer numbers and a five-fold increase in revenues for Xero’s New Zealand operations.

During her tenure at Xero between 2009 and 2012, Ms. Graham enabled SaaS-focused companies to effectively market their software solutions through cloud and mobile platforms. Ms. Graham was instrumental in the strategic growth and development of Xero, growing its APAC operations from 4,000 to 120,000 customers and overseeing almost every single accounting business in New Zealand becoming a Xero client. Today, Xero is capped at over A$2BN.

After a four year spell at Xero, Ms. Graham put her own investment capital to work via start-up GeoOp, a New Zealand-based mobile employment management platform that successfully listed on the New Zealand Stock Exchange in 2013. GeoOp sealed a major partnership deal with Telstra in Australia under Ms. Graham’s tenure but suffered an 11% share price drop upon her departure.

In 2013, New Zealand Business Magazine dubbed Ms. Graham as ‘The Rainmaker’ while the New Zealand Herald nominated her as a finalist for the ‘Business Leader of the Year’ award in the same year.

New Zealand Business Magazine, June 2013

Having established herself as one of New Zealand’s leading technology entrepreneurs and successful executives, Ms. Graham has built a name for herself by holding a wide range of leadership roles across the technology software sector, from start-ups to established businesses.

At Velpic, her role will be to provide strategic advice on both customer acquisition and international expansion for the business.

Ms Graham continued her success of driving and accelerating growth for early stage businesses by joining GeoOP as Chief Executive Officer, a New Zealand-based mobile employment management platform where she led the company to list on the New Zealand Stock Exchange and oversaw a major partnership deal with Telstra in Australia.

Leanne Graham

Velpic Non-Executive Director, Leanne Graham

Soon after announcing the appointment, Ms. Graham commented, “I believe the business [Velpic] has significant global growth potential to disrupt as well as transform the learning space and become the global standard for video eLearning in the cloud”.

Ms. Graham’s first priority is to establish appropriate Go-to-Market strategies that will raise Velpic’s profile and revenue generation. Ms.Graham added, “My strength is in establishing strong Go-to-Market strategies that enable companies to scale globally and I look forward to providing this expertise to the Board of Velpic”.

Velpic’s Chief Executive Russell Francis sees the appointment as a validator of Velpic’s product offering given Ms. Graham’s background. Mr. Francis said, “Having Leanne agree to join our Board provides further validation of our technology, product and offering. Her SaaS expertise and proven track record of delivering business growth will be instrumental for Velpic as we enter this next phase of global growth”.

Ms. Graham’s leadership and strategic acumen is expected to be pivotal, as Velpic embarks on becoming a leading SaaS provider in the LMS market.

Ms. Graham will be appointed to Velpic’s board subject to shareholder approval and ICX will re-list as Velpic after the finalisation of its Reverse Takeover (RTO), expected to be announced in September this year. Also expected to join Velpic’s Board in the coming weeks are Velpic co-founders Russell Francis, Patrick Connell and Glen Moora.

S3 Consortium Pty Ltd (CAR No.433913) is a corporate authorised representative of LeMessurier Securities Pty Ltd (AFSL No. 296877). The information contained in this article is general information only. Any advice is general advice only. Neither your personal objectives, financial situation nor needs have been taken into consideration. Accordingly you should consider how appropriate the advice (if any) is to those objectives, financial situation and needs, before acting on the advice.

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