Impression Healthcare launches Knight Guard

By Trevor Hoey. Published at Jun 22, 2017, in Small Caps

Distributor of dental health products, Impression Healthcare (ASX:IHL) has further expanded its product portfolio with the addition of night guards (The Knight Guard) to its product offerings.

IHL’s lead product Gameday mouthguards which have applications in the contact sport arena have been particularly well received, and with this new product also having the characteristics of a fitted mouthguard, the company’s entry into this new market should benefit from the expertise gained especially on the logistics side of the business.

Branded The Knight Guard, this product is aimed at addressing the problem of teeth grinding, which according to the Sleep Health Foundation affects 50% of the population on an occasional basis with 5% experiencing regular jaw clenching or Bruxism.

gameday mouthguards

In keeping with the Gameday mouthguard products, IHL uses its patented self-impression system and technology to deliver high-quality teeth grinding protection direct to consumers. Importantly, this new product is included on the register of the Therapeutic Goods Administration (TGA).

IHL to benefit from experience in direct to consumer marketing and distribution

The direct to consumer model delivers considerable savings compared with the cost of purchasing similar products from dentists. The Knight Guard will be released in four product types ranging from approximately $130 to $230.

While management has a comprehensive marketing campaign planned for this new product, it has been buoyed by the level of early sales.

Looking across IHL’s product portfolio the company has made impressive progress in a short period of time, having achieved total combined sales of more than 5000 units across its Gameday, Instant Teeth Whitening (ITW) and The Knight Guard products.

Of course this is still an early stage play and investors should seek professional financial advice if considering this stock for their portfolio.

IHL’s Chief Executive, Matt Weston underlined the importance of Knight Guard and its contribution to the company’s product diversification strategy. However he also commented that IHL was focused on executing an aggressive growth strategy through acquisition and international expansion with a number of prospects currently in progress.

S3 Consortium Pty Ltd (CAR No.433913) is a corporate authorised representative of LeMessurier Securities Pty Ltd (AFSL No. 296877). The information contained in this article is general information only. Any advice is general advice only. Neither your personal objectives, financial situation nor needs have been taken into consideration. Accordingly you should consider how appropriate the advice (if any) is to those objectives, financial situation and needs, before acting on the advice.

Conflict of Interest Notice

S3 Consortium Pty Ltd does and seeks to do business with companies featured in its articles. As a result, investors should be aware that the Firm may have a conflict of interest that could affect the objectivity of this article. Investors should consider this article as only a single factor in making any investment decision. The publishers of this article also wish to disclose that they may hold this stock in their portfolios and that any decision to purchase this stock should be done so after the purchaser has made their own inquires as to the validity of any information in this article.

Publishers Notice

The information contained in this article is current at the finalised date. The information contained in this article is based on sources reasonably considered to be reliable by S3 Consortium Pty Ltd, and available in the public domain. No “insider information” is ever sourced, disclosed or used by S3 Consortium.

Australian ASX Small Cap stocks | Why Finfeed.com is Australia’s leading small cap publication

Founded seven years ago, Finfeed.com is Australia’s leading and longest standing website for investor and finance news, education and expert opinion.

Published by StocksDigital, Finfeed was created to report daily on the comings and goings of ASX listed stocks in the small cap market.

As the first digital publication dedicated specifically to this space, Finfeed soon became the most trusted publication in the market, quickly garnering over two million page views – a number that continues to rise.

Finfeed.com provides its readers with informative articles that tackle the latest in market moving #ASX small cap news, plus exclusive content you won’t find anywhere else. It is aimed at those with an interest in investing, market education, company performance, start-ups and much more.

Finfeed.com is the only media organisation operating under the strength of a Financial Services License and is backed by leading journalists and analysts all with brands of their own.

The website aims to inform, educate and entertain with content that drills down into the heart of financial matters.

Finfeed is a leading source of investor and market information, with everything investors need to know about how to invest written in a way that anyone can understand. 

Over the years, the website has expanded beyond exclusively reporting on small caps, to profile Australia’s leading ASX listed small, mid and large caps as well as some of the country’s most successful CEOs and business leaders to find out what makes them tick.

Every day you will find fresh content covering:

Fast Facts

Over 4,000 articles published

Over 2.3 Million Page Views and counting

Over 10,000 followers on social media

Subscriber list growing by 2% monthly

Thanks for subscribing!

X