IHL signs agreement with QLD Rugby Union
Manufacturer and distributor of high quality personalised dental health products, Impression Healthcare Limited (ASX:IHL) announced on Monday that its wholly owned subsidiary, Gameday International Pty Ltd had entered into an agreement with the Queensland Rugby Union.
In terms of the two-year agreement, Gameday will become ‘The Official Mouthguard of the QRU’. Gameday’s logo will be displayed on the QRU website and across other promotional materials. Importantly, Gameday will have exclusive rights to the on-ground advertising and promotion of mouthguards.
This is a significant development for the company given that it will extend Gameday’s marketing reach by 293,000 registered players and over 29,000 schools playing Rugby Union football across Queensland.
As a backdrop, Gameday makes traditionally expensive custom mouthguards more affordable and accessible by providing a convenient, online, end-to-end process by which customers can take their own dental impressions at home and receive a superior, custom-fit product.
With regard to the significance of this new agreement, there is the potential for cross selling, particularly with regards to the schools market given the fact that they are involved in quite a number of other contact sports that require mouthguards.
The child mouthguard market can be particularly lucrative given the potential for repeat mouthguard sales as student growth changes necessitate the need for replacement mouthguards.
Substantial increase in Impression Healthcare’s Queensland presence
The QRU agreement significantly increases Gameday’s prominence in Queensland, and validates the professional quality of Gameday’s affordable, custom-fit mouthguard product. The agreement significantly advances the Company’s strategy to build trust and brand equity through partnerships with the governing bodies of Australia’s major sporting codes.
Through these partnerships, Gameday will protect players and expand the market by advocating for mouthguards to become mandatory equipment, whilst capturing market share through access to potential customers at the point of registration.
The QRU joins 11 other elite and grass-roots sporting associations that partner with Gameday. The growing list of governing bodies that have identified the value in Gameday’s innovative approach to providing affordable custom-fit mouthguards includes NSW Rugby League, NSW Hockey, NSW Basketball, VIC Rugby League, Southern Football Netball League, SA National Football League, SA Rugby League, WA Rugby League, Hockey Australia, Hockey Victoria and Hockey WA.
This agreement significantly advances the prominence of the Gameday brand in Australia as the company expands its product offerings into teeth whitening with the launch of ITW and Denti and assesses opportunities for entry into international markets.
Discussing the importance of this development, Matt Weston, Chief Executive of Impression Healthcare said, “This significant step forward in our partnering strategy provides incredible validation for our product, demonstrating that we provide mouthguards that meet the rigours of a professional match while also being convenient and affordable.”
Gameday makes traditionally expensive custom mouthguards accessible to everyday Australians by providing a convenient, online, end-to-end process by which customers can take their own dental impressions at home and receive a superior, custom-fit product.
Gameday’s mouthguard business model is readily scalable (current capacity in excess of 50,000 mouthguards a year). With the Australian Dental Association claiming only 36% of Australian children aged 5-17 are wearing mouthguards during games, the scope for market expansion is significant.
When the experts at Next Investors have a stock pick, it may pay to listen.
The Next Investors have been investing in ASX small cap stocks for years, with their best small cap picks yielding returns of 1,200%, 1,120%, 900% and 678%.
They have just revealed their hand-picked, FY2021 stock portfolio of high conviction long-term investments.
Click the link below to see what they are currently investing in.
S3 Consortium Pty Ltd (CAR No.433913) is a corporate authorised representative of LeMessurier Securities Pty Ltd (AFSL No. 296877). The information contained in this article is general information only. Any advice is general advice only. Neither your personal objectives, financial situation nor needs have been taken into consideration. Accordingly you should consider how appropriate the advice (if any) is to those objectives, financial situation and needs, before acting on the advice.
Conflict of Interest Notice
S3 Consortium Pty Ltd does and seeks to do business with companies featured in its articles. As a result, investors should be aware that the Firm may have a conflict of interest that could affect the objectivity of this article. Investors should consider this article as only a single factor in making any investment decision. The publishers of this article also wish to disclose that they may hold this stock in their portfolios and that any decision to purchase this stock should be done so after the purchaser has made their own inquires as to the validity of any information in this article.
The information contained in this article is current at the finalised date. The information contained in this article is based on sources reasonably considered to be reliable by S3 Consortium Pty Ltd, and available in the public domain. No “insider information” is ever sourced, disclosed or used by S3 Consortium.