Gameday International’s exclusive deal with local sports league

Published at Mar 18, 2016, in Small Caps

Mouthguard provider Gameday International today announced that it had entered into a partnership with the Southern Football Netball League to become its exclusive provider.

The agreement opens up a market of 4000 senior sports players and potentially 10,000 junior players to the company.

Gameday is currently the subject of a reverse takeover by former resources company Mount Magnet South (ASX:MUM). Once the RTO is complete, the company will rebrand as Impression Healthcare.

The SFNL agreement becomes a key plank in Gameday’s strategy to educate and provide custom-fit mouthguards to many of the grassroots sports leagues across the country.

“These agreements and partnerships are significant in building market share and amplifying Gameday Mouthguard’s strong value proposition,” said Gameday CEO Matt Weston.

Weston has worked in the business and sporting industry for over 20 years throughout Asia and Australia and was a key executive in the NBA with the San Antonio Spurs and influencer with the Beijing Olympics.

He is supported by John Worsfold, a two-time AFL premiership with West Coast Eagles and current Essendon coach.

MUM CEO Matt Weston with premiership coach John Worsfold.

The SFNL deal is for two years and comprises a total of 36 sporting clubs.

“This represents the first step in Gameday’s strategy of building mutually beneficial partnerships with local sporting associations and groups right around Australia,” Weston said.

Gameday’s approach

Gameday is looking to disrupt the market by providing affordable, custom-fit mouthguards to sports participants and is targeting the gap in the market between overpriced, $300 custom fit mouthguards and the over counter $20 mouthguards that offer little protection.

Gameday’s mouthguards can cost as little as $2 when health care rebates are factored in.

The Australian Dental Association claims only 36% of Australian children aged 15-17 wear mouthguards during games, this makes Gameday’s business model highly scalable.

However, given the pedigree of Gameday’s executives the company is also focused on educating sporting clubs about the necessity of wearing a mouthguard to prevent the potentiality of any facial injury occurring.

Gameday is investing heavily in promoting the safety benefits for children and in the coming weeks expects to announce big name brand ambassadors from a range of sporting codes to help it spread the safety message.

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