Next Investors logo grey

Gameday International’s exclusive deal with local sports league

Published 18-MAR-2016 11:16 A.M.


2 minute read

Hey! Looks like you have stumbled on the section of our website where we have archived articles from our old business model.

In 2019 the original founding team returned to run Next Investors, we changed our business model to only write about stocks we carefully research and are invested in for the long term.

The below articles were written under our previous business model. We have kept these articles online here for your reference.

Our new mission is to build a high performing ASX micro cap investment portfolio and share our research, analysis and investment strategy with our readers.

Click Here to View Latest Articles

Mouthguard provider Gameday International today announced that it had entered into a partnership with the Southern Football Netball League to become its exclusive provider.

The agreement opens up a market of 4000 senior sports players and potentially 10,000 junior players to the company.

Gameday is currently the subject of a reverse takeover by former resources company Mount Magnet South (ASX:MUM). Once the RTO is complete, the company will rebrand as Impression Healthcare.

The SFNL agreement becomes a key plank in Gameday’s strategy to educate and provide custom-fit mouthguards to many of the grassroots sports leagues across the country.

“These agreements and partnerships are significant in building market share and amplifying Gameday Mouthguard’s strong value proposition,” said Gameday CEO Matt Weston.

Weston has worked in the business and sporting industry for over 20 years throughout Asia and Australia and was a key executive in the NBA with the San Antonio Spurs and influencer with the Beijing Olympics.

He is supported by John Worsfold, a two-time AFL premiership with West Coast Eagles and current Essendon coach.

Next Investors Image

MUM CEO Matt Weston with premiership coach John Worsfold.

The SFNL deal is for two years and comprises a total of 36 sporting clubs.

“This represents the first step in Gameday’s strategy of building mutually beneficial partnerships with local sporting associations and groups right around Australia,” Weston said.

Gameday’s approach

Gameday is looking to disrupt the market by providing affordable, custom-fit mouthguards to sports participants and is targeting the gap in the market between overpriced, $300 custom fit mouthguards and the over counter $20 mouthguards that offer little protection.

Gameday’s mouthguards can cost as little as $2 when health care rebates are factored in.

The Australian Dental Association claims only 36% of Australian children aged 15-17 wear mouthguards during games, this makes Gameday’s business model highly scalable.

However, given the pedigree of Gameday’s executives the company is also focused on educating sporting clubs about the necessity of wearing a mouthguard to prevent the potentiality of any facial injury occurring.

Gameday is investing heavily in promoting the safety benefits for children and in the coming weeks expects to announce big name brand ambassadors from a range of sporting codes to help it spread the safety message.

General Information Only

S3 Consortium Pty Ltd (S3, ‘we’, ‘us’, ‘our’) (CAR No. 433913) is a corporate authorised representative of LeMessurier Securities Pty Ltd (AFSL No. 296877). The information contained in this article is general information and is for informational purposes only. Any advice is general advice only. Any advice contained in this article does not constitute personal advice and S3 has not taken into consideration your personal objectives, financial situation or needs. Please seek your own independent professional advice before making any financial investment decision. Those persons acting upon information contained in this article do so entirely at their own risk.

Conflicts of Interest Notice

S3 and its associated entities may hold investments in companies featured in its articles, including through being paid in the securities of the companies we provide commentary on. We disclose the securities held in relation to a particular company that we provide commentary on. Refer to our Disclosure Policy for information on our self-imposed trading blackouts, hold conditions and de-risking (sell conditions) which seek to mitigate against any potential conflicts of interest.

Publication Notice and Disclaimer

The information contained in this article is current as at the publication date. At the time of publishing, the information contained in this article is based on sources which are available in the public domain that we consider to be reliable, and our own analysis of those sources. The views of the author may not reflect the views of the AFSL holder. Any decision by you to purchase securities in the companies featured in this article should be done so after you have sought your own independent professional advice regarding this information and made your own inquiries as to the validity of any information in this article.

Any forward-looking statements contained in this article are not guarantees or predictions of future performance, and involve known and unknown risks, uncertainties and other factors, many of which are beyond our control, and which may cause actual results or performance of companies featured to differ materially from those expressed in the statements contained in this article. S3 cannot and does not give any assurance that the results or performance expressed or implied by any forward-looking statements contained in this article will actually occur and readers are cautioned not to put undue reliance on forward-looking statements.

This article may include references to our past investing performance. Past performance is not a reliable indicator of our future investing performance.