Gameday gets a sports pass
Mount Magnet South (ASX:MUM) soon to become Gameday International recently signed a partnership with SportsPass Australia to promote its mouthguards to 750,000 SportsPass members.
SportsPass is a social enterprise that aims to reduce the financial barrier to participation sport.
Gameday has been expanding its reach across grassroots sports. Recent partnerships with Hockey WA, Basketball NSW and the Southern Football Netball League reflect the company’s commitment to improving safety at the non-elite sporting level.
The deal with SportsPass fits well into MUM’s grassroots play.
“This partnership with SportsPass and the access to the Group’s 750,000 members is another important step towards strengthening our grassroots sales channel and the appeal of our low cost, custom made mouthguards to sporting associations and clubs,” said Gameday CEO Matt Weston
Not only does the deal give Gameday access to a membership of 750,000 people, the partnership will also enable MUM to promote its mouthguards via discounts and incentives through the SportsPass website, app and through electronic marketing campaigns.
There is no guarantee Gameday will attract all 750,000 members so don’t use this fact as the basis for your investment decision. Seek professional financial advice for further information.
In return, SportsPass will receive financial incentives for promoting Gameday mouthguards to its members, with members also receiving discounts and rebates for direct re-investment into the running of their chosen club or association.
SportsPass sees the deal as fitting nicely into its membership base.
“We always look to partner with brands and companies that will benefit our 750,000 members,” said SportsPass founder Chris Coleman. “This partnership with Gameday will not only provide our members with exclusive promotional deals and rebates, which members can use to financially benefit their chosen clubs and associations, but also importantly provide a high-end, high quality but low cost essential piece of safety equipment which is often overlooked too often because of cost.”
The deal with MUM sits nicely with SportsPass’ doctrine to help reduce the financial barrier to sports participation.
Mouthguards can be expensive, but MUM can offer SportsPass members a cheap, yet custom-made alternative.
The partnership with SportsPass continues Gameday’s grassroots strategy as it hopes to complete the acquisition around August.
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