Abundant Produce adds more talent to its board

By Megan Graham. Published at May 24, 2018, in Juniors

Abundant Produce Limited (ASX:ABT) has today announced the appointment of new Board member, Seona Wallace.

Wallace is an established figure within the global skincare and pharmaceutical industry, and is a Board member of the Australian Self Medication Industry (ASMI). It is hoped her over 20 years’ experience and high profile will round out ABT’s already expert management team.

Wallace built her career working in senior commercial roles with multinational pharmaceutical companies including Sanofi and Boehringer Ingelheim. She has been Managing Director of leading healthcare group Health One since April 2015.

With her directorship added to the mix, ABT is in an ideal position to increase its market presence via Wallace’s innovative marketing approach that has seen her become an industry leader in product launches and go-to-market planning.

In addition, the company stated that Wallace would bring a broader range of perspectives to the table as well as increasing gender diversity among the team.

ABT CEO, Tony Crimmins said: “We will benefit greatly from Seona’s appointment to the Board, particularly with her exceptional, results driven track record and her comprehensive and complementary experience across the nutraceutical and skincare areas.

“As Managing Director, Seona has helped to position HealthOne as the fastest growing commercial healthcare partner in Australia. Through our sales, marketing and distribution agreement with HealthOne, we are establishing a foothold in the pharmacy channel with impressive potential for further growth.

“As a research focused company, we will benefit from Ms Wallace’s extensive experience in this area by gaining input at the early product development stage and translating it into a commercial proposition with the introduction of innovative products and sales strategies to ensure optimum results for ABT.”

Wallace also commented on her appointment: “I am thrilled to be joining Abundant at such an exciting time in product development. Launching to consumers in Australia is a huge opportunity to take Abundant to the next level and establish itself as a brand of choice in the pharmacy channel”.

ABT remains a speculative play and as such any investment decision should be made with caution and professional financial advice should be sought.

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