MXC products now for sale via leading UK e-tailer, Cult Beauty
Specialist medical cannabis company, MGC Pharmaceuticals (ASX:MXC) today announced that its range of MGC Derma and Derma Plus cosmetics products are now available on leading global online beauty store, Cult Beauty (Cultbeauty.com). The launch follows an earlier sales and distribution agreement between MXC’s European subsidiary, MGC Derma, and Cult Beauty.
Cult Beauty will offer 15 of MXC’s cannabidiol cosmetic products and its Derma plus skincare range for sale to its customers in the UK and around the world. Sales will be driven by a 6-month exclusive marketing campaign led by Cult Beauty and additional public relations and promotional activities, with feature articles already secured in leading fashion industry publications.
CultBeauty.com are expert curators and trend dictators. They distil the global beauty industry down to its brightest and best; from the latest scientific discoveries, to hundred-year-old remedies that have never been bettered.
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The agreement with the world-renowned beauty products e-tailer provides MXC’s Derma division with a new platform to market its growing range of CBD-based skin care products to a new and more diverse global cosmetics market.
Roby Zomer, Co-founder and CEO, MGC Pharmaceuticals commented: “We’re excited our MGC Derma and Derma Plus products have been officially launched on the Cult Beauty online beauty site and are available to be purchased by its global customer base, where legally permitted.
“Cult Beauty is known for its careful selection, curation and promotion of the products available on its site. The launch places our products alongside some of the beauty industry’s leading cult products, providing exposure of our brand and product range to a whole new market, which is now hearing about the benefits of our CBD-based skincare range.”
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