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Fatally flawed or ‘fixer upper’? How to upsell a dud
7 minute read
Selling a property can be taxing.
That’s not just a sneaky reference to the raft of mandatory tax levies, routinely bestowed upon property wheelers and dealers. The fact remains that selling a property is tough — but help is at hand.
Courtesy of the market-stomping power wielded by ‘perspective’, selling property has become largely about emotion and wherewithal. If you have what it takes, you can move on even the more bedraggled properties out there (and for a pretty penny too).
Buyers Beware: The amount of housing stock is dwindling nationwide, while the number of prospective buyers and residents is skyrocketing — property is now officially, a seller’s market.
Here are some tips that will help you re-establish value in your property, and attract the long-awaited buyer you’ve always dreamed of.
Sell It Like You Mean It
The first step to selling your property, starts with yourself.
Ask yourself this question: “Am I ready to sell this property?” and also consider the likelihood of someone wanting to buy it ‘as-is’.
It is often recommended to put some elbow grease into tidying up your former home before selling, but with the property market stuck in ‘perma-flate mode’, there’s hardly any reason to bother, these days.
Take the example of Levy Birdlegranger, a brand-new addition to the Melbourne property ladder last year, upon splashing down in excess of A$500,000 in exchange for his first rung on the property ladder on the outskirts of Toorak — described as a “remarkably flexible, open-space palatial nirvana, including sprawling rooftop terrace”, by its estate agent.
Here it is:
“I was absolutely dumbstruck by this acquisition,” says Birdlegranger.
“As a millennial, squabbling for part-time work and peer recognition, I was delighted to have my tentative offer of A$754,000 accepted immediately without further negotiation. The seller must have had pressing issues, and I took advantage”.
“I know it’s a bit of a ‘fixer upper’, but being on the property ladder is crucial. The other youngsters just don’t get it — if you’re not on a ladder of some sort or another, it means you’re not getting ahead, and you’re lagging behind.
“If I have to claw my way up the property ladder, by sinking every cent I have into DIY costs; well then, so be it,” says Birdlegranger. “Maybe I’ll learn something,” he adds with a whimpering smile.
“I’ve got no problem with Levy’s life goals — I let Levy do whatever he wants. We’re like two peas in a pod, so as long as he keeps me warm at night, I’ll still love him...Oh wait...” murmured Abelladonna McBore-Masterson-Smithe.
Amplify the Positives &
Mute the Negatives
Hugely important when transacting real-estate, is amplifying the positives and muting out the negatives.
This tip is one of the first to be mentioned, but all too often, the last thing sellers follow, when getting rid of their dilapidatedly distressed stock.
“What it comes down to at the end of the day, is how you appeal to, and incentivise, the emotional side of the buyer,” says Mr. Joli Gunkpeddla, a Melbourne-based “real-estate poverty[sic] management magnate”.
“I’ve been flogging houses for years, and I’ve never seen business this good. I can pretty much walk up to a house that looks like it’s recently been hit by a missile; have it listed on Gumtree first thing Monday, and I’d bet my last nut on having a genuine prospective buyer visiting before the weekend. With average house prices so inflated, even this manky stuff is selling fast.”
But who would be so naïve, as to think such properties are available (or liveable)?
“There are two distinct client types,” says Gunkpeddla. “Young lovesick couples and urbanised pharmaceutical distributors — they both want it all, and they want a house to go with it”. “Young couples always pay, and never bite back. Urban pharmaceutical distributors never pay and always bite. I’ve seen it all in the past few years — so I know what it takes to motivate a buyer.”
“Prospective buyers are just crawling over each other to see their name in print, or on a deed. They’re willing to go to extreme lengths, and commit extreme deeds to make it happen too”.
According to Joli Gunkpeddla, selling distressed or dilapidated property is “a lot like making love to a beautiful woman. You have to know what you’re doing, or there will be trouble,” he says. “And a lot depends on how selective you are at managing human emotions and cajoling the buyer into agreeing to buy. It’s a technique developed over several years of property sales experience.”
Take this rustic home in St. Kilda, Melbourne as an example — many will say such as property is “unsellable”. But after securing professional consultation services from Joli Gunkpeddla, the house sold within days for a “low-ball” offer of A$1.85 million.
“I accepted immediately,” said the bewildered seller, un-named for legal reasons. “I can’t believe this worked, it’s beautiful. Now I believe in the American Dream.”
“The seller should have held on for more,” according to Joli.
An age-old adage in real-estate is, ‘a properly-priced house always sells — it’s just that sellers don’t want to hear the proper price’.
Rest assured that this adage is entirely true. For a seller of a house, that even a violently-displaced interloping ragamuffin would think twice about inhabiting, it may be wise to remain flexible with regards to asking prices.
Ask for what you yearn for — and you shall not receive.
Ask for what the other sucka is willing to pay — and you will receive cash in exchange for property.
Keep Your Eye On The Prize
Make sure you keep your endgame at the forefront of your mind, at all times. And remember, selling property is solely dependent on the buyer signing on the line that is dotted.
Equally important, is to never allow third parties to sway you from your destiny of passing your property quagmire onto some other poor sap, who’s either too slow, or too thrifty, to realise what on earth has happened to his inspired property acquisition and in tandem, the large amount of capital he’s sent down the swanny.
Don’t Get High On Your Own Supply
With the right training in offloading property, an easy pitfall for any maturing property entrepreneur, is drinking their own cool-aid and buying up dilapidated properties for addition into one’s own property portfolio.
The easy solution is to just take a step back — and realise that only a fool would pay good money for property that needs major structural work and more money spent on it, than the original asking price. Have a day off will ya...
The Real $tat€ of Property
Properties such as these two, needn’t evoke backside-clenching experiences, just to see them get sold:
Working smarter, not harder, and remembering to follow the tips provided, should give trailblazing property sellers just the start they need.
That dilapidated property which you once felt was like an anvil you had to carry around, can actually generate some welcome returns in the sellers’ market of today.
Selling your rust-plagued, structural-integrity-challenged death trap — otherwise known as a ‘fixer upper with great potential’ — can be a doddle. So fret not and get busy.
The great news, is that selling property of this nature can conjure up previously unforeseen retirement savings, supplement your creche fund, and could even pay for an exotic family holiday in Wagga Wagga.