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The rise of influencer marketing
1 minute read
The rise of influencer marketing has been well documented.
Seven out of ten marketers were boosting their influencer marketing budgets last year.
Meanwhile, 2018 saw Quotient Technology Inc. acquire Ahology in a deal worth up to $50 million, while Viacom acquired Whosay for an undisclosed sum, its second purchase in the space.
Even the New York Times has got in on the act, acquiring HelloSociety for $12 million.
EngageBDR CEO Ted Dhanik speaks with Jonathan Jackson in this Next Tech Stock interview about the rise of Influencer Marketing and EN1's place in the phenomenon.