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Move over Tinder – there’s a new slayer in town

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Published 03-MAY-2019 16:26 P.M.

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3 minute read

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The anti-Tinder is here.

I present to you: Facebook Dating.

The app aims to do away with the generic ‘swiping’ methodology, in favour of facilitating more authentic, unique conversations.

Currently, Facebook Dating is available in Colombia, Thailand, Canada, Argentina and Mexico, with another 14 on the way: Philippines, Vietnam, Singapore, Malaysia, Laos, Brazil, Peru, Chile, Bolivia, Ecuador, Paraguay, Uruguay, Guyana and Surinam.

How does it work?

Users must opt in to use Facebook Dating, where they will be prompted to create a new account.

As a result, only fellow users who have also opted in will see your Dating profile.

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Once you set up your account, you’re good to go.

It’s now up to you to find your soul mate. Once you select the lucky or unlucky user, you may initiate a conversation. To do so, hit the ‘interested’ tab to make or break your chances.

Next Investors ImageNetflix. Always.

Messages are limited to text and emojis only – no links or photos can be posted, a feature Facebook has claimed will facilitate meaningful conversations.

If the recipient replies – it’s on. The conversation will appear in the conversations section of the Dating app.

While Facebook Dating soft launched in September 2018, the social network has provided fresh details about what’s in store in the near future.

Secret Crush – what could go wrong?

This is where things get a little... weird.

Earlier this week while presenting at its developer conference, F8, Facebook showcased ‘Secret Crush’.

The intention? The new Facebook Dating add-on allows you to tell your current friends that you have a crush on them.

Users can select up to nine friends that they fancy at one time. Every time a person is ‘liked’ on ‘Secret Crush’, they will receive a notification. The catch? You don’t know who has liked you unless you also opt-in to ‘Secret Crush’.

If both friends add each other on ‘Secret Crush’ = match!

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It’s easy to see how such a feature could take off (and has benefits) – but like anything, the negatives could be catastrophic.

What if you tell a friend you have a crush on them, and they never respond? The internal struggle alone would be enough to drive you over the edge.

Did she see that I liked her?

What if he’s being passive aggressive and ignoring my secret crush?

Was I creepy? What if she’s creeped out?

Sounds like a ticking time bomb of mental health issues, and that’s before we even touch on Facebook’s privacy concerns of late.

In an interview with the Washington Post, Justin Brookman of the Consumers Union advocacy group questioned Facebook’s wisdom.

“Facebook already knows a lot about you that you tell it, and it collects a lot of information about you beyond that.

“How will Facebook police that? Will they put the resources into safety? Or will their thirst for engagement trump these other concerns?”

Facebook Dating and ‘Secret Crush’ are still being evaluated in test countries (listed above), but proceed with caution.



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S3 Consortium Pty Ltd (S3, ‘we’, ‘us’, ‘our’) (CAR No. 433913) is a corporate authorised representative of LeMessurier Securities Pty Ltd (AFSL No. 296877). The information contained in this article is general information and is for informational purposes only. Any advice is general advice only. Any advice contained in this article does not constitute personal advice and S3 has not taken into consideration your personal objectives, financial situation or needs. Please seek your own independent professional advice before making any financial investment decision. Those persons acting upon information contained in this article do so entirely at their own risk.

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