Targeting stocks that tap into the tourist dollar Part 1

By Trevor Hoey. Published at Aug 23, 2017, in Features

While healthy headline unemployment numbers tend to suggest that household income is in a sweet spot, this is far from the case. The issue of underemployment whereby employees are not able to work the number of hours required to generate a reasonable income is a real problem.

A lack of wage growth has also put further pressure on household income, and this is evidenced in constrained consumer discretionary spending. Bricks and mortar retailers aren’t just struggling because of the transition to online purchasing, they are finding it increasingly difficult to generate top line growth because of depressed consumer spending.

Static wages, increased costs and potential for mortgage stress paints gloomy outlook

Combine these dynamics with the fact that essential services such as power and water, as well as many basic household items are appreciating in cost, particularly power where increases have been substantial, it is fair to draw the conclusion that the Australian population won’t be providing the economic growth that the country needs to pull out of the long-term hiatus which has persisted since the global financial crisis.

Should interest rates rise, the aforementioned issues combined with mortgage stress will negatively affect consumer spending, with a flow on effect to investment in the corporate sector and those that service a broad range of industries.

As a country still heavily reliant on the export of hard and soft commodities it is difficult to see where the growth is going to come from. Given these dynamics investors need to identify areas of the market where there is evidence of growth, and just as importantly signs that this can be sustained.

Follow the money trail

One way of going about this is to follow the money trail. For instance, what has been a key driver of the housing market at a time when Australian consumers are struggling to pay the bills? Overseas investment played a significant role to the point where the government had to stifle overseas investment by introducing financial hurdles.

Similarly, many of the big corporate buyouts in the resources and agricultural sectors are being funded by overseas investors with those domiciled in China and other Asian regions at the forefront of these transactions.

However, with the property sector poised to retrace and investment in the next takeover target in the resources sector particularly difficult to identify it may be worthwhile considering a mass-market which is more stable, namely the travel and hospitality industry.

Tapping into overseas investment

There is ample evidence in Australian Bureau of Statistics (ABS) data, as well as the performance of ASX listed companies exposed to the inbound travel and hospitality industries to suggest that targeting specific stocks that generate income from overseas visitors could be a useful investment strategy.

For example, examine the following recent ABS data and it is clearly evident that inbound tourism is alive and well with 6.3% year-on-year growth to June 30, 2017.

ABS tourism data

Also in June, Sydney Airport (ASX: SYD) recorded outstanding growth with Managing Director Kerry Mather commenting, “International traffic growth of 9.7% compared with the prior corresponding period is a fantastic result, and represents our strongest monthly result this year”.

Note that domestic traffic grew by a much more moderate 3.6% during the same period.

Sydney airport fiscal numbers

It was only on Friday that SYD provided July traffic numbers, which reflected a similar trend with international travel up 7.6% while domestic growth trended even lower to 1.4%.

The following airport traffic data from SYD provides a good insight into the sustained strong performance over the last 12 months. While month on month figures fluctuated due to seasonal factors such as the Christmas period, the overall trend was impressive as indicated by the 12 month increase of 7.8%.

Sydney airport flight numbers

The following ABS data provides further evidence of this long-term trend, also indicating the extremely strong growth between 2015 and 2017.

Short term arrivals Sydney Airport

Countries with strong growth account for largest proportion of inbound travel

While not all that significant in terms of identifying which ASX listed stocks to target, the following ABS data is evidence that economies with the stronger economic growth profiles account for the lion’s share of inbound travel.

It is worth noting that SYD has just announced a new service from another mainland Chinese airline, Beijing Capital Airlines, which serves its 15th mainland Chinese city, Qingdao. Seven Chinese airlines now provide services to Sydney Airport.

The chart below this table further reinforces the fact that the increase in inbound tourism and the associated income generated from that source is not a blip, it is a trend that has been building over the course of nearly 10 years.

Short term visitors australia

Australian short term arrivals

Direct correlation between inbound travel and financial performance

And if you aren’t convinced there is a correlation between this trend and the fortunes of ASX listed companies, check out these share price charts which cover the last 10 years.

Webjet (WEB)

Webjet market performance

Flight Centre (FLT)

Flight centre market performance

The past performance of this product is not and should not be taken as an indication of future performance. Caution should be exercised in assessing past performance. This product, like all other financial products, is subject to market forces and unpredictable events that may adversely affect future performance.

In order to highlight the longer term trend in tomorrow’s follow up we will illustrate the share price performances of some of the more established players in the market, but there are others worth considering.

A factor worth noting, and arguably one that is overlooked by some considering these stocks, is that they generate a significant proportion of income from inbound tourism even though they are based in Australia.

For example, when Webjet (ASX: WEB) delivered its interim result in February the company noted that international bookings had grown by 24%, outstripping the 8% growth delivered by domestic bookings. Furthermore, international total transaction value (TTV) accounted for 37% of the group’s overall operations.

With regard to Flight Centre (ASX: FLT) it has operations in a number of overseas countries which contribute to group revenues. In fact, nine of FLT’s 10 countries/regions delivered record first half TTV in local currency, and Europe, South Africa and mainland China generated record first half profits.

That gives you a taste of what to expect in tomorrow’s coverage, where we look at FLT, WEB, Mantra Group (ASX:MTR) and SeaLink Travel Group (ASX: SLK) in more detail.

This article is General Information and contains only some information about some elements of one or more financial products. It may contain; (1) broker projections and price targets that are only estimates and may not be met, (2) historical data in terms of earnings performance and/or share trading patterns that should not be used as the basis for an investment as they may or may not be replicated. Those considering engaging with any financial product mentioned in this article should always seek independent financial advice from a licensed financial advisor before making any financial decisions.

View Our Investment Portfolios

S3 Consortium Pty Ltd (CAR No.433913) is a corporate authorised representative of LeMessurier Securities Pty Ltd (AFSL No. 296877). The information contained in this article is general information only. Any advice is general advice only. Neither your personal objectives, financial situation nor needs have been taken into consideration. Accordingly you should consider how appropriate the advice (if any) is to those objectives, financial situation and needs, before acting on the advice.

Conflict of Interest Notice

S3 Consortium Pty Ltd does and seeks to do business with companies featured in its articles. As a result, investors should be aware that the Firm may have a conflict of interest that could affect the objectivity of this article. Investors should consider this article as only a single factor in making any investment decision. The publishers of this article also wish to disclose that they may hold this stock in their portfolios and that any decision to purchase this stock should be done so after the purchaser has made their own inquires as to the validity of any information in this article.

Publishers Notice

The information contained in this article is current at the finalised date. The information contained in this article is based on sources reasonably considered to be reliable by S3 Consortium Pty Ltd, and available in the public domain. No “insider information” is ever sourced, disclosed or used by S3 Consortium.

Australian ASX Small Cap stocks | Why is Australia’s leading small cap publication

Founded seven years ago, is Australia’s leading and longest standing website for investor and finance news, education and expert opinion.

Published by StocksDigital, Finfeed was created to report daily on the comings and goings of ASX listed stocks in the small cap market.

As the first digital publication dedicated specifically to this space, Finfeed soon became the most trusted publication in the market, quickly garnering over two million page views – a number that continues to rise. provides its readers with informative articles that tackle the latest in market moving #ASX small cap news, plus exclusive content you won’t find anywhere else. It is aimed at those with an interest in investing, market education, company performance, start-ups and much more. is the only media organisation operating under the strength of a Financial Services License and is backed by leading journalists and analysts all with brands of their own.

The website aims to inform, educate and entertain with content that drills down into the heart of financial matters.

Finfeed is a leading source of investor and market information, with everything investors need to know about how to invest written in a way that anyone can understand. 

Over the years, the website has expanded beyond exclusively reporting on small caps, to profile Australia’s leading ASX listed small, mid and large caps as well as some of the country’s most successful CEOs and business leaders to find out what makes them tick.

Every day you will find fresh content covering:

Fast Facts

Over 4,000 articles published

Over 2.3 Million Page Views and counting

Over 10,000 followers on social media

Subscriber list growing by 2% monthly

Thanks for subscribing!