SEO Tips to Increase your Google Ranking
If customers can’t find your business then you’ve got a problem. Invariably, that means reaching out to them online. After all, the vast majority of people conduct research online before making a purchase decision, even if they go on to make their eventual purchase offline.
When customers look for products and services online, they’ll type a query into Google and, mostly, plump for one of the first couple of results thrown up by the search engine. It’s a simple fact and it proves just why Google has become so important. If you don’t rank well, you’ll lose a lot of business.
Search Engine Optimisation (SEO) is the way in which people use ‘best practice’ to perform better on Google and get themselves in the lucrative ranking spots for the products and services they sell. It might be tempting, from the outside, to think this is a complicated and confusing ‘dark art’ that is beyond the knowledge of people without technical expertise. But, while there is much that you can do with SEO if you have this knowledge – there’s also plenty of tips that any business can harness and use to get themselves recognised.
Keyword research sits right at the heart of the SEO work needed for any business. Essentially this involves looking at the words people type into Google to find you – and the ones they use to find people who shop for your products and services elsewhere. This excellent post from Neil Patel shows how to get these words from Google Keyword Planner. Once you have these words, you know what terms you need to be using in your content. It pays to be focused with this. Trying to target every possible keyword – and ones that are hotly contested – won’t be a plausible strategy. Pick a handful of main keywords and build your content with these front and centre in your thoughts.
Assess the market
What do others do well? There’s a lot to learn from content that is performing well for your competitors. Use BuzzSumo to see what’s getting clicks and shares in your field. Clearly you shouldn’t outright copy what others are doing, but you can bottle a successful formula and apply it to the words on your website to get a better ranking.
Your customers might well be looking for a product or service online but chances are that they are doing this on a mobile device. Smartphones are wielded by a huge chunk of the population and Google has reflected this by factoring in whether or not a site is mobile friendly when deciding on its rankings. Not only that, but a site that isn’t responsive also delivers a poor user experience.
Here’s the good news – quality does matter. Endless pages of poorly written spammy text that serves no value to the reader will not work. People who try to ‘game’ the system and stuff every sentence they write full of keywords will stand out like a sore thumb and suffer as a result. Well-written, natural copy that builds in appropriate keywords (this’ll come if you’ve identified the right ones anyway) is the way forward. Unique data, well designed infographics and engaging video are also a factor in building a well-performing website that ranks well.
Call on the experts
There’s no shame in calling on expert support if you’re struggling. Get the basics sorted and then either hire an expert or look for a product such as WestHost’s SEO Guru to help to take you onto the next level. They’ll certainly be able to help ensure that your site is structured well and that you are monitoring the right metrics to measure your performance, two more things to watch out for.
Short-term positions in small, early stage ASX companies,
with high potential and near term price catalysts.
Focusing on resource exploration, early-stage tech, and biotech.
Exceptional opportunities across a broad range of
early-stage growth sectors with strong management.
Seeking 1,000% plus returns across medium to long-term holds.
Longer-term positions in a variety of sectors.
Seeking strong management where traction is established and have entered into a growth phase.
S3 Consortium Pty Ltd (CAR No.433913) is a corporate authorised representative of LeMessurier Securities Pty Ltd (AFSL No. 296877). The information contained in this article is general information only. Any advice is general advice only. Neither your personal objectives, financial situation nor needs have been taken into consideration. Accordingly you should consider how appropriate the advice (if any) is to those objectives, financial situation and needs, before acting on the advice.
Conflict of Interest Notice
S3 Consortium Pty Ltd does and seeks to do business with companies featured in its articles. As a result, investors should be aware that the Firm may have a conflict of interest that could affect the objectivity of this article. Investors should consider this article as only a single factor in making any investment decision. The publishers of this article also wish to disclose that they may hold this stock in their portfolios and that any decision to purchase this stock should be done so after the purchaser has made their own inquires as to the validity of any information in this article.
The information contained in this article is current at the finalised date. The information contained in this article is based on sources reasonably considered to be reliable by S3 Consortium Pty Ltd, and available in the public domain. No “insider information” is ever sourced, disclosed or used by S3 Consortium.